Digital Marketing Specialist

Prayag Health is a US-based digital commerce startup focused on the healthcare vertical with one simple mission: Healthy body and happy soul. We provide a wide range of products for home health care to improve the lives of our customers in the continental United States. We provide competitive salaries and perks in exchange for your valuable expertise and skills to expand and grow our company. This position allows for remote work due to COVID-19 restrictions and the possibility to keep it permanent based on performance.

We are looking for an experienced Digital Marketing Specialist to join our platinum team of entrepreneurial, enthusiastic, and caring people. You will be responsible for designing, implementing, and delivering digital marketing programs to kickstart the sale of our products and drive the "rapid' expansion and growth in the market. You will identify new and exciting opportunities and establish brand awareness. If you are the person who can execute the ambitious goals at one-third resources than the normal, we would like to meet you. To succeed in this role, you must have a growth mindset and be a creative, self-starter, top-notch communicator, and passionate marketer.

Responsibilities

• Comprehend categories, products, customers and business goals
• Know the persona of customers and understand their needs
• Research products and competitors to identify opportunities
• Establish a digital marketing strategy across various engagement channels both online and offline and develop a marketing calendar
• Identify syndication schedules for editorial calendars for blogs, content, and social media posts
• Develop effective paid search strategies to gain market share
• Plan, design, launch and optimize various PPC campaigns
• Perform keyword research and audience targeting in support with management
• Work with web developers and designers to manage integrations and tooling for PPC, social media, etc.
• Monitor advertisement budgets and oversee search platform accounts
• Track KPIs, analyze web traffic metrics, and provide recommendations and useful reports for management
• Maintain partnerships with PPC ad platforms and vendors
• Identify click frauds and eliminate it
• Ensure the highest possible ROI on ad-spend
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Build a social media strategy through the audience identification, competitive research, benchmarking and messaging including platform strategy
• Setup, Review, and Optimize company pages on social media platforms
• Establish metrics and goals on customer engagement and intimacy on social media to boost website traffic and gain revenue
• Engage with the customer on behalf of the brand and perform soft-sell while managing and improving brand reputation
• Collaborate with other stakeholders such as content developer (copywriter), graphics and media designer, and management for consistent brand messaging and best customer experience

• Proven SEM experience with PPC campaign management across multiple web and social channels
• In-depth experience with website analytics tools such as Google Analytics
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Expertise in keyword research, data analysis and reporting
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Strong business acumen and expert communicator
• Experience with A/B and multivariate experiments
• Basic understanding of HTML, CSS, XML, JavaScript, and web development and industry-leading commerce tools

Education & Certifications

• Bachelors/Masters in Marketing, Quantitative, Media or a related field
• Google Adwords Certification
• Google Analytics and other SEO training are welcome

All your information will be kept confidential according to EEO guidelines.