Marketing Specialist

About PlugScale Innovation Labs:

PlugScale is a specialized consulting firm enabling Global Capability Centers (GCCs) and enterprises to scale faster with smarter talent, technology, and transformation strategies. With deep expertise in 
GCC Maturity Models powered by Agentic and Generative AI
, PlugScale helps organizations assess their current state, design future-ready roadmaps, and implement AI-driven interventions that enhance productivity, innovation, and decision-making. Our consulting spans HR technology, talent acquisition, and digital transformation, ensuring GCCs evolve as strategic hubs of excellence rather than just cost centers. By blending cutting-edge AI with proven industry frameworks, PlugScale empowers companies to unlock sustainable growth and accelerate their global capability journeys.

Job Summary

The Marketing Specialist will develop and execute targeted marketing strategies to promote HR tech and recruitment solutions across GCC markets. The role involves market research, campaign management, and content creation to support lead generation and brand visibility tailored to GCC-specific talent acquisition challenges and opportunities.

Key Responsibilities

• Develop and implement marketing campaigns focused on HR technology and recruitment solutions for the GCC region.
• Conduct market research to analyze trends, competitor activities, and customer preferences in the GCC HR tech ecosystem.
• Create compelling content including blogs, social media posts, newsletters, and product collateral emphasizing recruitment technology benefits.
• Optimize digital marketing channels such as LinkedIn, email marketing, and job portals popular in GCC countries.
• Collaborate closely with sales and talent acquisition teams to align marketing efforts with product launches and recruitment drives.
• Manage employer branding initiatives and recruitment marketing to attract talent and build strong candidate communities.
• Track, analyze, and report campaign performance metrics to improve reach and engagement.
• Coordinate and participate in regional recruitment events, webinars, and online forums to increase brand presence.
• Stay updated with industry trends and GCC labor market regulations impacting HR and recruitment technology adoption.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, HR, or related field.
• 2-4 years of marketing experience, preferably with exposure to GCC markets and recruitment technology sectors.
• Strong knowledge of HR technology solutions and recruitment industry dynamics.
• Proficiency in digital marketing tools (Google Analytics, LinkedIn Campaign Manager, Marketing Automation platforms).
• Exceptional content creation and communication skills tailored for professional audiences.
• Experience with employer branding and recruitment marketing software is an advantage.
• Ability to analyze data and transform insights into actionable marketing strategies.
• Familiarity with GCC cultural and business environment, labor laws, and hiring trends.
• Strong organizational skills, with the ability to manage multiple campaigns simultaneously and work cross-functionally.

Preferred Attributes

• Creative thinker with a proactive approach to solving recruitment marketing challenges.
• Collaborative team player with a customer-centric mindset.
• Comfortable handling event planning and coordination for virtual and physical marketing initiatives.

Privacy Policy:

PlugScale Consulting values the privacy of its clients and visitors and is dedicated to safeguarding personal information. We collect only the data necessary to provide our consulting services and do not share it with third parties without consent. All collected information is securely stored and used exclusively for business and client support purposes. Individuals have the right to access, correct, or request deletion of their personal data at any time. We regularly update our privacy practices to ensure compliance with relevant laws and industry standards.