Assistant Head of Outreach and Conversion

Assistant Head of Outreach and Conversion

Location: Gurgaon, Delhi

Type of Contract: Permanent, Full Time

Salary: Competitive

Who we are: Oxford International

Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work

Job purpose

To contribute towards the development of, and manage implementation and delivery of a comprehensive, efficient and effective student outreach and recruitment strategy for UG/PG programmes, ensuring a strong pipeline of prospective students and contributing to the institution's financial health and academic vibrancy.

This includes the co-ordination and execution of direct outreach initiatives, open days, events, and career fairs, with accountability for generating quality leads and meeting application and enrolment targets.

To build and sustain effective relationships with key stakeholders including schools, community organisations, prospective students, and their families, while ensuring a diverse and high-quality student body.

To work collaboratively with the marketing and conversion teams to maximise the impact of communications channels (e.g., PR, media, webinars, talks, open days) and contribute to student life cycle activities pre-enrolment, including conversion and retention initiatives.

This varied role requires relevant experience in a similar setting, as well as the use of independent judgment and initiative along with a strong administrative, teamwork and results orientation. Understanding of the requirements in representing a global top 100 and UK Russell Group university is a must.

Main duties and responsibilities

1. Act as the specialist responsible for delivering student recruitment activity for the University in specific regions.

2. Devising recruitment, conversion and partnership strategies for each priority market, bidding for budget, implementing the assigned budget, analyzing the success of activities and supporting CRM initiatives across the University. This requires the ability to exercise initiative, work independently using sound judgement and to use innovative thinking.

3. Travel frequently, according to the agreed market plan to assigned markets, having arranged the itinerary for maximum impact.

4. Provide specialist market advice and information, practical assistance and encouragement to the University of Southampton Delhi's academic groupings in their student recruitment and partnership activities.

5. Present convincing market analyses and ability to support colleagues' efforts.

6. Complete regular reports for a range of audiences to provide statistical and trend analysis, benchmarking activities, market research, horizon scanning and competitor analysis.

7. Build up expert cultural knowledge and market intelligence to inform strategies for the Recruitment, Marketing and Admissions Team, and sharing this with the International Office at UoS

8. Develop long-term sustainable relationships with key influencers, developing and maintaining a wide range of contacts with international schools, colleges, universities, funding bodies (including government ministries, embassies, etc). British Council, and University of Southampton alumni and others, as appropriate to the context of the market, in pursuit of the main functions of the post.

9. Developing outreach strategies, leading and mentoring the team, overseeing operational execution of outreach initiatives. Contribute, as a senior member of the Recruitment & Admissions department, towards broader initiatives to ensure and implement excellent applicants and student experience.

10. Any other duties as allocated by the line manager following consultation with the post holder.

Special Requirements

• Embedding University of Southampton Delhi Policy.
• Occasional requirements to work outside your normal working hours (which may include evenings or weekends) in negotiation with your line manager.
• Minimum 50% travel across India

Person specification

Qualifications, knowledge and experience

• Bachelors in a relevant field.
• 5 Years of Experience in supporting international student recruitment.
• Experience of UK higher education, either through possession of a UK higher education qualification, or experience of working with or for a UK university
• Experience of supporting the development, monitoring and maintenance of university partnerships for the benefit of the broader institution.
• Previous experience of managing budgets.
• Marketing and communications skills, including experience of creating and measuring in-region social media strategies.
• High level of competence using IT, including the Microsoft Office suite.
• Masters level qualification in marketing & Sales.
  (Desirable)
• Evidence of delivery to target in a marketing environment.
  (Desirable)
• 7 Years Experience of supporting international student recruitment.
  (Desirable)
• Experience Related to Tech, Engineering and Computer Science Related Programmes
  (Desirable)
• Previous experience of working overseas.
  (Desirable)
• Market research and analysis experience.
  (Desirable)
• Knowledge and understanding of using a CRM system for recruitment and conversion.
  (Desirable)
• Experience of using a range of data analytics to inform strategy.
  (Desirable)

Planning and organising

• Evidence of having developed marketing strategies for international markets.
• Ability to organise own workload under pressures of time, resources and attention to detail.
• Evidence of successful personal management and organisation skills.

Problem solving and initiative

• Ability to assimilate a large volume and range of information, provide analysis and proposed actions in relation to markets.
• Ability to respond positively and creatively to unforeseen events whilst at home and abroad.
• Creative and entrepreneurial thinking ability.
• Personal management skills to include consistent professional presentation, conduct and attitude.
• Development of own area of specialist responsibility and meeting set targets.
• Good numerical skills
  (Desirable)

Management and teamwork

• Evidence of having managed projects, budgets, and other resources.
• Ability to support team members where needed.
• Experience of having worked in a multicultural environment
  . (Desirable)

Communicating and influencing

• Excellent verbal and written English communication Skills including the ability to present effectively to diverse audiences in an engaging way..
• Excellent interpersonal skills and the ability to relate to a wide range of people from many different cultural backgrounds.
• Ability to engender confidence and influence people.
• Experience of updating websites and contributing to student- or partner- focussed materials.
  (Desirable)

Other skills and behaviours

• Ability to successfully work across teams in matrix management environments, so that objectives are fully realised.
• Fluency or working proficiency in languages relevant to the region.

Special requirements

• Ability and willingness to travel extensively and at short notice.
• Ability and willingness to work long and out of hours.
• A commitment to upholding our equality, diversity and inclusion strategic plan in spirit and in practice.

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.

Oxford International is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. This role involves working with children and is exempt from the Rehabilitation of Offenders Act 1974.

Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.