SM - Category

1 day ago

Gurgaon, Haryana, India Freshly Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About Freshly

Freshly is a fresh-first quick commerce platform solving for F&V and fresh grocery in India. We are building a modern, tech-enabled supply chain that delivers high-quality fresh products with transparency, consistency, and speed. Our dark-store model, daily procurement engine, and real-time digital experience allow us to offer a differentiated fresh grocery experience to households.

As we scale, Freshly is expanding deeper into fresh grocery categories, and category excellence is a core driver of our next phase of growth.

Role

We are hiring a
Senior Manager – Category
to own strategy, assortment, vendor development, pricing, and P&L for Freshly's expanding fresh-grocery portfolio. This is a high-impact role where you will build categories from the ground up and work closely with founders across product, operations, and supply chain.

Responsibilities

  • Define and execute category strategy across Freshly's fresh-grocery portfolio.
  • Build and refine assortment, pricing ladders, visibility plans, and margin structures.
  • Identify, evaluate, and onboard suppliers; negotiate commercials and improve unit economics.
  • Ensure product availability, demand planning accuracy, and low stock-outs across stores.
  • Own category P&L: margins, wastage norms, offers, and efficiencies.
  • Drive customer insights, velocity analysis, and data-led decision making.
  • Collaborate with product, operations, and marketing to drive category growth and experience.

Requirements

  • 5–10 years of category management experience in e-commerce, quick commerce, D2C, or modern trade.
  • Strong commercial and analytical skills; comfort with fast decision cycles.
  • Proven ability to build and scale categories in a fast-paced environment.
  • High ownership mindset with cross-functional execution capability.
  • Experience in fresh grocery, perishables, or fast-moving categories is a strong plus.

Why Join Freshly

  • Own and shape category strategy in a fast-scaling fresh-commerce brand.
  • Work closely with founders in a high-ownership, high-autonomy environment.
  • Competitive compensation and a chance to influence Freshly's next growth chapter.

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