Digital Marketing Manager

Job Title: Digital Marketing Manager (Global Lead Generation)

Industry
: EdTech

Experience Level
: 4-7 years

Position Type
: Full-Time

About Us:

BS Eduworld is a leading EdTech company committed to revolutionizing the way education is delivered and consumed. We offer innovative learning solutions for students and professionals globally, making high-quality education more accessible. We are looking for a talented and driven
Digital Marketing Manager
to join our dynamic team and help drive our global lead generation efforts across key digital platforms.

Job Description:

We are seeking an experienced
Digital Marketing Manager
with a strong focus on
global lead generation
to oversee our online marketing strategy and campaigns. You will be responsible for creating and executing lead generation campaigns on LinkedIn, Meta (Facebook), and Google Ads, targeting audiences worldwide. The ideal candidate will have proven experience in executing high-impact campaigns that successfully generate leads from multiple regions and markets. You will develop, manage, and optimize digital marketing strategies that attract qualified leads and contribute to our business growth on a global scale.

Key Responsibilities:Lead Generation Strategy (Global Focus)
:

• Develop and execute global lead generation strategies
  across LinkedIn, Meta (Facebook), and Google Ads, focusing on key regions and markets for our EdTech products.
• Identify and target specific audience segments across different geographic regions to generate
  high-quality leads
  .
• Develop and tailor strategies for various markets, understanding regional differences in behavior, interests, and cultural nuances.

Campaign Management & Optimization
:

• Manage end-to-end campaign execution
  across global markets, from ideation to targeting, analysis, and reporting.
• Continuously
  optimize campaigns
  through A/B testing, audience segmentation, and tracking conversion performance across diverse regions.
• Set and manage paid ad budgets for global campaigns, monitor ROI, and ensure KPIs are consistently met.

Creative Collaboration
:

• Collaborate with the creative team
  to ensure that ad creatives, copy, and landing pages are designed to resonate with regional target audiences.
• Provide insights and feedback on how creative assets can be optimized to increase conversions across different global markets.

Analytics & Reporting
:

• Track, analyze, and report on the performance
  of global campaigns, using analytics tools such as
  Google Analytics
  ,
  LinkedIn Insights
  ,
  Meta Ads Manager
  , and
  Google Ads
  .
• Provide actionable insights on
  CPL (Cost Per Lead)
  ,
  CAC (Customer Acquisition Cost)
  , and
  ROI
  across multiple countries and regions.

Market Research
:

• Stay updated
  on the latest trends, best practices, and innovations in
  EdTech marketing
  and
  global digital advertising
  .
• Conduct competitor analysis
  in various global markets and research industry-specific keywords, platforms, and audience behaviors to improve lead generation efforts.

Collaboration
:

• Work closely with sales and product teams
  to align global marketing campaigns with business objectives and sales strategies.
• Support the sales team in
  nurturing leads
  through the funnel and converting them into long-term customers.

Required Skills and Qualifications:

• Experience
  : 4-7 years of proven experience in digital marketing, particularly
  global lead generation
  in the
  EdTech industry
  .
• Platforms Expertise
  : Strong experience in managing campaigns on
  LinkedIn Ads
  ,
  Meta (Facebook) Ads
  , and
  Google Ads
  , targeting multiple regions globally.
• Lead Generation
  : In-depth knowledge of global lead generation strategies through paid digital channels, with experience in
  scaling lead generation
  efforts across various markets.
• Analytical Skills
  : Proficiency in using
  analytics tools
  (Google Analytics, LinkedIn Insights, Meta Ads Manager, Google Ads) to
  track, analyze
  , and
  optimize campaigns
  for global performance.
• Ad Copy and Creative
  : Strong understanding of
  effective ad copywriting
  , collaborating with design teams on creative direction, and optimizing
  landing pages
  for conversions in various global markets.
• Communication
  : Excellent verbal and written communication skills.
• Adaptability
  : Ability to work in a fast-paced environment and adapt to shifting priorities, particularly in the context of
  global lead generation
  .

Preferred Qualifications:

• Experience with CRM tools
  such as
  HubSpot
  ,
  Salesforce
  , or similar platforms.
• Familiarity with
  SEO
  and
  Content Marketing
  strategies that complement paid campaigns on a global scale.
• Experience working in an
  agile environment
  and collaborating with
  cross-functional teams
  across different regions.

Why Join Us?

• Innovative Work Culture
  : Join a passionate, dynamic team in a fast-growing EdTech company.
• Growth Opportunities
  : We believe in fostering growth, offering opportunities for professional development and career advancement.
• Impactful Work
  : Be part of an organization that is transforming the future of education.
• Competitive Compensation
  : Attractive salary and benefits package.

To Apply:

Please send your resume and a cover letter detailing your experience with
global lead generation
in the EdTech industry to

In your cover letter, make sure to highlight specific
global campaigns or projects
where you've successfully generated leads via LinkedIn, Meta, and Google Ads.