Performance Marketing Executive

2 weeks ago

Noida, Uttar Pradesh, India ViaVeda Full time ₹ 5,00,000 - ₹ 15,00,000 per year

The position is for immediate hire only for online Spiritual platform VIAVEDA
Campaign Planning and Execution: Design and launch targeted paid ads on platforms like Google Ads, Meta (Facebook/Instagram), and YouTube to promote services such as kundli matching, daily horoscopes, and live astrology chats. Conduct keyword research on spiritual terms (e.g., "Vedic astrology consultation, temple pujas"), create culturally sensitive ad creatives featuring sacred motifs, and run A/B tests to optimize for conversions like app downloads or booking sessions.

  • Performance Optimization: Track key metrics (CTR, CPC, CPA, ROAS) using tools like Google Analytics and Meta Business Suite, with a focus on spiritual engagement indicators such as session duration on pooja pages or repeat consultations. Adjust targeting to demographics interested in wellness, yoga, and Vedic sciences, ensuring campaigns align with ethical guidelines to avoid misleading spiritual claims.
  • Strategy Development: Partner with astrologers, content creators, and the product team to craft performance strategies that support ViaVeda's mission of bridging ancient wisdom with modern life. This includes seasonal campaigns for festivals like Diwali (e.g., prosperity poojas) or zodiac-based promotions to boost user acquisition and retention in the spiritual niche.
  • Reporting and Analysis: Generate insightful reports on campaign efficacy, highlighting trends like peak interest in career horoscopes during job seasons. Utilize Excel or Google Data Studio to visualize data, providing recommendations that integrate spiritual insights (e.g., leveraging planetary transits for timing ad spends).
  • Budget Management: Efficiently allocate budgets to high-ROI channels, prioritizing cost-effective scaling for services like voice/video consultations while monitoring spend against spiritual community growth goals.
  • Market Research: Monitor trends in Vedic astrology, competitor platforms (e.g., AstroSage), and emerging spiritual tech like AI-enhanced kundli tools. Stay attuned to user sentiments on social media to refine campaigns that authentically connect with seekers of divine guidance.

Skills: performance marketing,meta ads,campaigns,analytics,astrology

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