Performance Marketer Manager

4 days ago

Gurgaon, Haryana, India Soft Hear Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About Soft Hear Pvt. Ltd.:

Soft Hear is a fast-growing healthcare startup specializing in audiology and speech therapy services. With a strong presence across Delhi, Haryana, Uttar Pradesh, and Maharashtra, we are dedicated to making quality hearing care accessible, affordable, and reliable for every individual.

Recognized among the best hearing care providers in North India by
The Indian Express
, Soft Hear is redefining how communities experience better hearing through expert care, advanced technology, and compassionate service.

About the Role:

We are looking for a Performance Marketer who will own the end-to-end strategy, execution, and optimization of digital campaigns across paid channels.

The ideal candidate will be data-driven, creative, and skilled at driving measurable results from traffic growth to qualified lead generation and ROI improvement.

Key Responsibilities:

  • Plan, execute, and optimize
    paid campaigns
    across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
  • Develop and manage
    multi-channel marketing funnels
    to drive traffic, engagement, and conversions.
  • Set up and monitor
    campaign budgets, bidding strategies, and audience segmentation
    .
  • Implement
    A/B testing
    , track performance metrics (CTR, CPC, CPL, ROAS), and continuously optimize campaigns.
  • Collaborate with
    design, content, and web teams
    to ensure alignment between creatives, landing pages, and campaign goals.
  • Use tools such as
    Google Analytics, Tag Manager, Search Console, and Data Studio
    to generate insights and reports.
  • Conduct
    SEO audits
    and coordinate with the SEO team to strengthen organic performance alongside paid growth.
  • Stay updated with
    digital marketing trends, ad policies, and algorithm changes
    to maintain a competitive edge.

Requirements:

  • Bachelor's degree in
    Marketing, Business, or related field
    .
  • 2–5 years
    of experience in
    performance marketing
    or
    digital advertising
    .
  • Proven experience managing campaigns on
    Google Ads and Meta Ads Manager
    .
  • Familiarity with
    SEO, analytics platforms, tracking pixels, and conversion attribution models
    .
  • Strong analytical and problem-solving skills with a results-oriented mindset.
  • Excellent communication and collaboration abilities.

Preferred Skills (Good to Have):

  • Knowledge of
    landing page builders
    (Unbounce, Webflow, WordPress).
  • Exposure to
    healthcare, D2C, or service-based lead generation
    campaigns.

What We Offer?

  • Opportunity to lead
    data-driven growth initiatives
    .
  • Collaborative, transparent, and fast-paced work culture.
  • Competitive salary
    and
    performance-based incentives
    .

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