Commercial Head

Commercial Head

Duties & Responsibilities:

1. Develop and Execute Commercial Strategy
Formulate and implement comprehensive commercial strategies that align with the Group's overall business goals. Ensure market competitiveness, revenue growth, and long-term sustainability of the Industries Division.

2. Drive Sales and Profitability
Lead initiatives to achieve sales targets, expand market share, and enhance profitability. Oversee pricing, margin management, and promotional strategies to optimize financial performance.

3. Trade Marketing and Route-to-Market Management
Design and execute trade marketing programs and RTM (Route-to-Market) frameworks to strengthen brand visibility, enhance distribution efficiency, and ensure product availability in key markets.

4. Business Development and Market Expansion
Identify and capitalize on new market opportunities, channels, and partnerships to expand the industrial footprint across domestic and regional markets.

5. Team Leadership and Capability Building
Build, coach, and lead a high-performing commercial team. Foster a results-driven, collaborative culture with clear accountability and professional development pathways.

6. Customer and Stakeholder Relationship Management
Develop and maintain strong relationships with key distributors, institutional clients, and industry stakeholders to drive strategic partnerships and customer loyalty.

7. Demand Planning and Forecasting
Ensure accurate sales forecasting and demand planning through close coordination with supply chain and operations teams. Monitor performance metrics to maintain optimal inventory levels and service efficiency.

8. Financial and Operational Governance
Manage budgets, monitor cost structures, and ensure adherence to financial and operational KPIs. Drive initiatives to improve operational efficiency and cost optimization.

9. Cross-Functional Collaboration
Work closely with Finance, Operations, and Supply Chain to align commercial goals with production and logistics capabilities, ensuring end-to-end business performance.

10. Market Intelligence and Competitive Analysis
Track industry trends, market movements, and competitor activities to identify risks and opportunities. Use insights to inform strategic decisions and refine go-to-market approaches.

11. Reporting and Business Performance Review
Provide regular performance updates and strategic insights to the Group CEO. Recommend corrective actions and business improvements based on data-driven analysis.

12. Compliance and Ethical Conduct
Ensure adherence to company policies, legal standards, and ethical practices in all commercial operations, fostering integrity and transparency in the business environment.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or related field.

• MBA or Master's degree preferred (from a recognized institution)
Experience

• Minimum 15 years of progressive experience in Sales, General Trade & Commercial Leadership roles

• At least 5 years of experience with multinational companies
Language

• French (Mandatory), English
Age Up to 45 years.

Preferences

• Proven exposure to African or emerging markets

• Strong background in trade marketing and route-to-market development

• Experience in FMCG, plastics, or manufacturing sectors