Digital Marketing Manager5+ Years, Kochi

3 days ago


Vyttila Kochi Kerala, India Bektash Full time ₹ 3,60,000 - ₹ 4,80,000 per year

Digital Marketing Manager – Rapos

Location: Kochi, Kerala

Job Type: Full-time

Experience Required: 3–6 years

About Rapos

Rapos is a fast-growing company operating Bektash (Kochi's leading shawarma & grill chain) and a growing E-commerce vertical. We're looking for a Digital Marketing Manager to lead online growth, performance marketing, and brand-building across both verticals.

Responsibilities

  • Develop and execute digital marketing strategies for Bektash and Rapos' E-commerce websites.

  • Manage and mentor the internal marketing team.

  • Coordinate with multiple agencies (creative, performance, SEO, influencer, production).

  • Run performance marketing campaigns on Meta Ads, Google Ads, YouTube Ads, Snapchat ads.

  • Oversee social media strategy, content, reels, UGC, and engagement.

  • Execute Local SEO for all Bektash outlets (maps ranking, reviews, keywords).

  • Handle E-commerce SEO (keyword research, product page optimisation, technical SEO).

  • Run WhatsApp Campaigns (offers, retention, automations, reactivation).

  • Manage Email Marketing campaigns (newsletters, abandoned cart flows, promotions).

  • Plan and execute In-store marketing campaigns (QR codes, posters, feedback systems).

  • Work on website traffic growth, conversion optimisation, and customer retention.

  • Create monthly marketing calendars and festival campaigns.

  • Track KPIs, analyse data, and prepare weekly/monthly reports (GA4, UTM tracking).

Skills Required

  • Strong experience in Meta Ads & Google Ads.

  • Expertise in Local SEO + E-commerce SEO.

  • Strong knowledge of Email Marketing & WhatsApp Automation tools.

  • Social media strategy and content planning skills.

  • Experience coordinating multiple agencies.

  • Analytical mindset with GA4 and reporting experience.

  • Team management & leadership skills.

  • Experience in F&B or E-commerce is a plus.

Qualifications

  • Bachelor's degree in Marketing/Business (MBA preferred).

  • Minimum 3 years of proven digital marketing experience.

What We Offer

  • Fast-growing multi-vertical exposure (Hospitality + E-commerce).

  • Ownership, creativity, and real decision-making power.

  • Young, energetic work culture.

  • Competitive salary based on experience.

How to Apply

Email your resume & portfolio/case studies to: or apply on Indeed

Location: Kochi, Kerala

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance

Education:

  • Bachelor's (Required)

Work Location: In person



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