Content Writer

 Content Writer, Gurgaon

What makes Gartner Digital Markets a GREAT fit for you?

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business comprises three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

About This Role:

We are seeking a highly curious, creative, and action-oriented content writer to join our content team. As a content writer you will be tasked with writing for our buyer and vendor-facing brands (Capterra, Software Advice, GetApp, and Gartner Digital Markets). You will collaborate with category analysts, editors, SEO specialists, designers, and other members of the content team to generate innovative ideas and produce valuable, in-depth content pieces of approximately 1,500 words for SMBs based in the US. These pieces will be strategically promoted across various channels, including our blog, email campaigns, social media platforms to engage our audience throughout their product selection journey. 

What You Will Do:

• Create long-form content of approximately 1,500 word articles (Top of the funnel - Top-rated, free, etc, middle of the funnel - How Tos, Explainers,etc), primarily focusing on topics related to SaaS based products based on their features, pricing, etc.

• Ideate editorial pieces and content assets across the content funnel of content marketing for US based SMBs.

• Partner with editorial, SEO and marketing to create compelling content for our audiences across our buyer and vendor-facing brands (Capterra, Software Advice, GetApp, and Gartner Digital Markets). 

• Leverage GenAI tools to automate and develop highly efficient content processes in collaboration with SEO and editorial stakeholders.

• Create and program social media campaigns on a weekly basis to increase outreach of articles and content assets.

• Review quantitative/qualitative proprietary data dashboards and develop content angles and meaningful stories.

• Participate in category editorial planning to ideate compelling content for organic traffic and other channels.

• Hold stakeholder kick-off meetings or gather additional context on requests as needed.

• Contribute to ad-hoc content projects based on project requirements.

• Adjust writing tone, voice, and messaging for assigned brands - Capterra, Software Advice, and GetApp.  

What You Will Need:

• A Bachelor's degree preferably with a focus on Journalism or English Literature being particularly advantageous.

• 2-3 years of experience working with editorial blogs and content marketing assets

• Knowledge of SEO best practices, use of structured GenAI prompts, ability to track and report on content performance, superb writing skills 

• Experience in drafting long-form content of approximately words

• Keen level of focus, attention to detail, and organization

• Self-motivated with a strong interpersonal and communication skills (verbal and written)

• Ability to muti-task across stakeholder, adapt, and thrive in a fast-pace, deadline-driven environment

Who You Are? 

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen. 

• Intellectually Curious - Seek to learn, love to teach. We're humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.

• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

What We Offer:

In addition to an outstanding work environment with rapid advancement potential, Gartner associates enjoy exceptional compensation and benefits, including: 

• Competitive base salary

• Flexible work environment

• A great work culture

 #LI-MS7

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

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