Digital Marketing Specialist
1 day ago
Lenor Academy is a premier media and creative training institute in Kerala, affiliated with the
Media & Entertainment Skills Council (MESC)
under the
Skill India Mission
.
We are seeking a
Digital Marketing Trainer & Specialist
who is passionate about both
executing digital marketing strategies
and
training students
in industry-relevant skills.
The role involves managing live digital marketing campaigns and conducting hands-on sessions to prepare trainees for real-world marketing roles.
Key Responsibilities
As a Digital Marketing Specialist:
- Plan and implement
SEO, SEM, and social media marketing (SMM)
campaigns. - Manage digital advertising using
Google Ads
,
Meta Business Suite
, and
LinkedIn Ads
. - Conduct keyword research, competitor analysis, and audience targeting.
- Monitor and analyze marketing performance using
Google Analytics 4 (GA4)
and
Data Studio
. - Develop engaging digital content — blogs, landing pages, ad copies, and social posts.
- Work with automation and CRM tools like
HubSpot
,
Mailchimp
, and
Zapier
.
As a Trainer:
- Deliver interactive
digital marketing classes and workshops
aligned with MESC standards. - Prepare lesson plans, exercises, and live project tasks for trainees.
- Guide students through
campaign creation, analytics, and optimization
. - Conduct assessments and provide constructive feedback.
- Stay updated with emerging tools, trends, and algorithm changes to keep training current.
Qualifications
- Bachelor's Degree
in Marketing, Business, IT, Mass Communication, or a related field. - Certifications in
Google Ads / Analytics / SEO / Digital Marketing
preferred. - Prior
industry or teaching experience
in digital marketing is desirable. - Freshers with practical project experience are also encouraged to apply.
-
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