Social Media Executive
1 week ago
Key Responsibilities:
● Plan and execute social media strategies aligned with marketing and brand objectives.
● Create, curate, and manage engaging content (images, videos, reels, stories, etc.) across platforms like Instagram, Facebook, LinkedIn, and X (Twitter).
● Monitor social channels daily, engage with followers, and maintain a consistent brand tone and voice.
● Track, analyze, and report on performance metrics using tools such as Meta Business Suite, Google Analytics, or other social media dashboards.
● Collaborate with internal teams and designers to ensure cohesive visual branding.
● Stay updated on the latest trends, algorithms, and best practices in social media marketing.
● Assist with paid campaigns and influencer partnerships to increase reach and engagement.
Requirements:
● Bachelor's degree in Marketing, Communications, or a related field.
● Minimum 1 year of hands-on experience managing social media platforms for a brand or agency.
● Proficiency in Canva, Meta Business Suite, Hootsuite, or similar tools.
● Excellent communication, copywriting, and time management skills.
● Ability to work creatively and collaboratively in a fast-paced
Preferred Skills:
● Basic knowledge of Adobe Photoshop, Premiere Pro, or other photo/video editing tools.
● Ability to plan monthly content calendars and align with campaign goals.
● Strong storytelling and caption-writing skills to drive engagement.
● Ability to identify viral trends and adapt them to brand messaging.
● Understanding of keyword and hashtag strategies for better reach.
● Experience growing online communities and improving follower engagement.
● Skills to handle negative comments or social media issues professionally.
● Ability to capture and edit content (photos/videos) for social media channels.
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