City Head-Sales

1 week ago


Gurgaon, Haryana, India Fairdeal Full time ₹ 60,00,000 - ₹ 80,00,000 per year

Role- City Head – Retail FMCG
Location- Guragon
Role Overview
The City Head will be responsible for leading and managing the end-to-end FMCG operations for the city. This role requires strong expertise in merchant onboarding, order growth, P&L ownership, and market insights to drive sustainable business success. The ideal candidate must have deep knowledge of the Gurgaon market and extensive experience in the FMCG or merchant-acquisition domain.

Key Responsibilities

  • Merchant Acquisition & Engagement
  • Lead the onboarding of retail merchants across the city and ensure active participation on the platform.
  • Build strong relationships with retailers to drive consistent order flow.
  • Execute strategies to enhance merchant engagement, retention, and productivity.
  • Business Growth & Target Achievement
  • Own the overall city business targets and create actionable plans to achieve them.
  • Drive order growth through effective sales strategies, team leadership, and merchant network expansion.
  • Monitor performance metrics and ensure consistent achievement of weekly/monthly KPIs.
  • Warehouse & P&L Ownership
  • Take complete ownership of the warehouse P&L and ensure operational efficiency.
  • Optimize costs, streamline processes, and ensure smooth coordination between supply chain, warehouse, and field teams.
  • Ensure proper inventory management, order fulfilment accuracy, and operational compliance.
  • Market Intelligence & Strategy
  • Gather insights from the local market, competition, customer behavior, and merchant needs.
  • Translate insights into actionable strategies that contribute to city-level growth.
  • Identify new opportunities, product demands, and operational improvements.
  • Team Leadership
  • Lead, motivate, and mentor the city sales and operations teams.
  • Ensure high performance, goal alignment, and capability building across the team.
  • Data & Analytics
  • Work effectively with data to understand performance trends and identify opportunities.
  • Must have strong Excel skills and the ability to analyze and interpret business data.
  • Use data-driven insights to support decision-making and performance improvement.
  • Cross-Functional Collaboration
  • Work closely with the Category Team to ensure alignment on product strategy, pricing, and assortment.
  • Coordinate with supply chain, finance, and central teams to ensure seamless execution of city plans.

Required Skills & Qualifications

  • 10–15 years of experience in FMCG sales, merchant onboarding, retail distribution, or related domains.
  • Strong understanding of the Gurgaon retail and FMCG market.
  • Proven track record of achieving business targets and managing large operational teams.
  • Excellent leadership, communication, and problem-solving skills.
  • Strong business acumen with experience in managing P&L.
  • Ability to drive execution with ownership, speed, and data-based decision-making.


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