Head of Marketing Business Development

1 day ago

Chennai, Tamil Nadu, India KARSENZ TOTAL CAR CARE PVT LTD Full time ₹ 12,00,000 - ₹ 24,00,000 per year

We are looking for a dynamic and strategic
Marketing Head
to lead our growing marketing function. This role is ideal for someone who enjoys building high-impact campaigns, driving brand visibility, and managing diverse teams and partners with precision.

Key Responsibilities

Team Leadership & CRM Management

  • Lead and mentor CRM associates to enhance customer engagement and retention.
  • Oversee CRM strategies that improve customer lifecycle, loyalty, and repeat conversions.

Digital Marketing & External Agency Management

  • Manage external digital marketing partners and ensure alignment with business goals.
  • Oversee Meta Ads campaigns end-to-end — from planning and budgeting to optimization and reporting.
  • Ensure digital performance metrics are consistently met or exceeded.

Campaign Strategy & Execution

  • Design and execute integrated marketing campaigns (awareness, acquisition, engagement).
  • Launch targeted
    awareness campaigns
    to grow brand visibility across key markets.
  • Utilize
    WhatsApp API
    and omnichannel communication tools to drive customer outreach.

On-Ground Marketing

  • Conduct face-to-face marketing initiatives, tie-ups, and collaborations to expand brand presence.
  • Work closely with sales to ensure marketing activities translate into measurable business outcomes.

Leadership & Reporting

  • Work directly with the
    Managing Director
    , providing regular business updates, insights, and marketing performance reports.
  • Develop long-term marketing strategies that support organizational growth.

Who We're Looking For

A proactive, results-driven marketer with strong leadership skills, hands-on digital expertise, and the ability to translate ideas into powerful customer experiences.

If this sounds like you or someone you know, we'd love to connect

Send your CV to

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