Field Marketing Expert

2 weeks ago

Bengaluru Mumbai, India Zycus Infotech Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Zycus is hiring a Field Marketing Expert with experience in global events, on-ground marketing, and 3rd party sponsorships. Youll own event strategy, budget management, and ROI analysis while driving impactful field marketing programs that strengthen Zycus global presence.

Roles and Responsibilities -

  1. Event Strategy: Shape and execute a comprehensive field marketing strategy aligned with our business objectives, targeting large enterprises.
  2. Event Planning: Coordinate diverse on-ground marketing events, from 3rd party sponsorships to large-scale company events, ensuring a seamless blend of intimacy and experiential marketing.
  3. Global Reach: Leverage your extensive global network and experience to enhance our presence in key markets worldwide.
  4. Budget Management: Effectively manage and allocate budgets, maximizing the impact of marketing events.
  5. Event Execution: Ensure flawless execution, overseeing logistics, venue selection, content creation, and attendee engagement.
  6. ROI Analysis: Conduct thorough ROI analysis, providing insights for continuous improvement in event effectiveness.
  7. Collaboration: Work closely with sales and marketing teams, aligning field marketing efforts with overall business strategies.
  8. Stakeholder Engagement: Cultivate and maintain relationships with key stakeholders, including trade bodies, associations, event organizations, partners, vendors, and sponsors.
  9. Innovation: Stay abreast of industry trends and infuse innovative marketing approaches into our events.

Skills and Experience Required -

  1. Bachelor's degree in marketing, Business, or related field. MBA is a plus.
  2. 8-10 years of proven experience in field marketing, emphasizing on-ground event management and global events.
  3. Strong expertise in event strategy, sponsorship management, budget planning, and ROI analysis.
  4. Strong project management skills with meticulous attention to detail.
  5. Excellent communication and interpersonal skills.
  6. Ability to work independently and collaboratively within a team.
  7. Proficiency in event management software and marketing automation tools.
  8. Willingness to travel globally as needed.

Five Reasons Why You Should Join Zycus -

  1. Cloud SaaS Leader: Build your career with a global SaaS company leveraging AI and ML.
  2. Recognized Market Leader: Trusted by Gartner as a Leader in Procurement Software Suites.
  3. Cross-Functional Growth: Opportunity to shift careers and explore different functions internally.
  4. Global Exposure: Work with global customers and international events.
  5. Make an Impact: Create memorable experiences and influence how the market perceives Zycus.

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