Account Acquisition Partner
3 days ago
Role Objective:
To lead business acquisition and client engagement through a 360° approach—LAND, EXPAND, and SUSTAIN—ensuring strategic growth, relationship maturity, and long-term account profitability. The role demands a blend of sales acumen, relationship intelligence, and a deep understanding of design-led business solutions.
Key Responsibilities
1. LAND – Opportunity Closure (Business Incoming)
· Drive the entire opportunity lifecycle: from understanding client briefs to design articulation and delivering final business presentations.
· Collaborate with Operations, Design, and Marketing Strategy teams to shape proposals and ensure successful project kick-off post PO stage.
· Lead RFQ/RFP management, proposal submissions, and commercial negotiations with support from internal stakeholders.
· Conduct internal alignment meetings to ensure delivery teams are briefed and mobilized for execution readiness.
· Maintain a strong pipeline conversion ratio, ensuring monthly and quarterly revenue targets are met.
2. EXPAND – Business Growth & Farming (Existing and New Accounts)
· Identify new verticals, divisions, and geographies within existing and new client organizations to drive incremental revenue.
· Utilize industry insights, research, PR engagements, and networking to uncover business opportunities aligned with D'Art's design and execution capabilities.
· Co-create proactive pitch strategies and lead client presentations to strengthen brand visibility and recall.
· Collaborate with internal teams to design account expansion blueprints and unlock new CAPEX opportunities.
· Build a predictable farming model for existing clients to ensure repeat and cross-category business inflow.
3. SUSTAIN – Retention & Long-Term Value Creation
· Formulate and execute Key Account Plans (KAP) for long-term retention, mapping growth potential and engagement strategy.
· Ensure minimum 3-year sustenance of every newly acquired business vertical or line.
· Identify and escalate red flags or client dissatisfaction triggers proactively to protect account stability.
· Drive service mushrooming—ensure 50% of total service offerings are adopted within accounts by the 1st year of engagement.
· Track account profitability and ensure alignment with organizational growth goals.
4. Cross-Cutting Responsibility – Relationship Building & Real-Time CX Tracking
· Build and maintain trust-based relationships with clients, OEMs, and channel partners to strengthen D'Art's positioning as a strategic partner, not just a vendor.
· Lead CX improvement initiatives—capture client feedback, testimonials, and referrals for continuous improvement.
· Measure and report Customer Satisfaction Index (CSI) on a quarterly basis using structured feedback data.
· Act as the Voice of the Customer internally, ensuring cross-departmental alignment to client needs and expectations.
· Conduct strategic client visits across geographies to strengthen engagement, uncover latent opportunities, and convert qualified leads.
· Coordinate pre-visit research and proposal preparation, ensuring each client interaction is purpose-driven and value-adding.
· Ensure post-meeting actions are executed within 7 days to progress opportunities to closure.
Key Skills & Competencies
· Strong Business Development and Consultative Selling capabilities.
· Deep understanding of Retail, Design, and Brand Experience domains.
· Exceptional Stakeholder Management and cross-functional leadership.
· Strategic thinking with the ability to translate insights into revenue outcomes.
· Strong negotiation, presentation, and interpersonal communication skills.
· Analytical and forward-looking approach to pipeline forecasting and revenue planning.
Educational Qualification:
· Bachelor's degree in Business Administration / Marketing / Design Management with 3-5 years of experience in Design or Marketing Agency.
· MBA or PG in Marketing, Retail, or Strategic Management preferred.
Personality Traits:
· Strategic and Relationship-driven mindset.
· High accountability and entrepreneurial ownership.
· Excellent listener with problem-solving instincts.
· Resilient, persuasive, and adaptive communicator.
Job Type: Full-time
Pay: ₹1,300, ₹1,500,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Application Question(s):
- How many years of experience you have in Sales Consulting role with Advertising Industry?
Language:
- English (Preferred)
Work Location: In person
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