Performance Marketer

14 hours ago

Jaipur, Rajasthan, India BMT Events and Happening Solutions Full time ₹ 8,40,000 - ₹ 12,00,000 per year

Performance Marketing Manager

​Location: Jaipur, Rajasthan

Employment Type: Full-time

Salary : ₹70,000 to ₹1,00,000 per month

About the Role

​We are seeking an highly analytical and results-driven Performance Marketing Manager to own and scale our paid digital advertising initiatives. The ideal candidate will have proven expertise in managing large-scale budgets and executing strategies to drive high-volume customer acquisition and maximize Return on Ad Spend (ROAS). This role is critical for driving measurable revenue growth through efficient ad spending.

​Key Responsibilities

  • ​Budget and Campaign Management:
  • ​Develop, execute, and manage complex paid media campaigns across key platforms including Google Ads (SEM/PPC), Meta (Facebook/Instagram) Ads, and other digital channels.
  • ​Mandatory Requirement: Handle and optimize a monthly advertising budget of at least ₹50,00,000 (Fifty Lakhs), ensuring cost-effectiveness and optimal resource allocation.
  • ​Define key performance indicators (KPIs) and set performance targets for all campaigns (e.g., CPA, ROAS, Conversion Rates).
  • ​Optimization and Testing:
  • ​Continuously monitor, analyze, and optimize campaign performance, adjusting bid strategies, targeting, and pacing based on data-driven insights.
  • ​Conduct rigorous A/B testing on ad creatives, landing pages, audiences, and placements to enhance conversion rates and maximize ROI.
  • ​Reporting and Analysis:
  • ​Track and analyze performance metrics, providing detailed weekly and monthly reports on key metrics (CTR, CPC, CPA, ROAS) with clear, actionable insights and recommendations for stakeholders.
  • ​Utilize advanced analytics tools (e.g., Google Analytics, CRM software) to understand the customer journey and improve attribution models.
  • ​Collaboration:
  • ​Work closely with the creative and content teams to ensure all ad creatives and messaging are compelling, on-brand, and aligned with overall business goals.

​Minimum Qualifications (Must-Have List)

​Candidates must meet the following minimum requirements to be considered for the role:

  • ​Experience: Minimum of 4+ years of dedicated, hands-on experience in Performance Marketing or paid media management.
  • ​Budget Management: Proven experience in managing and optimizing monthly ad spend budgets of ₹50,00,000 or higher across multiple digital channels.
  • ​Technical Proficiency: Deep, hands-on expertise with Google Ads, Meta Ads Manager, and sophisticated audience segmentation techniques.
  • ​Analytical Skills: Strong analytical capabilities and proficiency in using data analysis tools (e.g., Google Analytics, Excel/Sheets) for data interpretation and decision-making.
  • ​Education: Bachelor's degree in Marketing, Business, or a related quantitative field.

​Skills and Competencies

  • ​Expertise in Conversion Rate Optimization (CRO) principles and testing methodologies.
  • ​Familiarity with marketing automation and CRM tools.
  • ​Excellent verbal and written communication skills for reporting and stakeholder presentations.
  • ​A high degree of ownership and a proactive, test-and-learn mindset.

Job Types: Full-time, Permanent

Pay: ₹70, ₹100,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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