IMC (B2C Communication) | Godrej Interio
23 hours ago
Job Description -
Key Result Areas:
Brand campaigns content
Social media management
Capturing consumer insights
Job Description:
Develop Brand led campaigns - liaise with agency to develop concepts.
Develop Brand led campaigns - liaise with agency to create films, creatives and other 360 degree collaterals.
Manage social media - create content, liaise with agency for ongoing promotions, social campaigns, media promotions etc.
Ensure customer delight through in-store experience initiatives, catalogs and collaterals, videos etc.
Manage public relations for the brand.
Management of the brands various IPs.
Liaison with vendors/creative agencies to execute planned activities around brand campaigns.
Manage content creation tasks like shoots, agency liaisons etc.
Participate in brand research activities.
REQUISITE QUALIFICATION
Essential: Graduate in any discipline with MBA in Marketing.
Preferred: Graduate in any discipline with Masters in marketing (Specialization Advertising/Communications/Digital marketing).
REQUISITE WORK EXPERIENCE
Essential:10 years of overall experience, including 7 years in social media management.
SPECIAL SKILLS REQUIRED
Essential: 1) Result Orientation with Execution Excellence 2) Innovation 3) Customer Centricity 4) Drive collaboration 5) Communicate an engage with multiple stakeholders
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