Digital Marketing Executive
2 weeks ago
Responsibilities
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness and generate ROI.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
Requirements:
• Proficient knowledge of SEO, SEM, Google Ads (AdWords), Meta Ads (Facebook / Instagram Ads), and Google Analytics 4 (GA4).
• Prior industrial experience of at least 1 year in digital marketing, particularly with Google Ads, Meta Ads, SEO, or SEM, is mandatory.
• Strong understanding of digital marketing principles and best practices.
• Excellent analytical skills with the ability to interpret data and drive decisions.
• Basic proficiency in Excel or Google Sheets for reporting and data analysis.
• Good communication skills and attention to detail.
• Creative thinking and a passion for staying up-to-date with the latest trends in digital marketing.
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