Senior Digital Marketing Specialist

About the Role

We are hiring a Senior Digital Marketing Specialist who excels in performance marketing, social media strategy, SEO, creative storytelling, and eCommerce marketing across Shopify, WooCommerce, and other D2C platforms. This role requires a strategic thinker with hands-on ability to plan, execute, and scale campaigns across Google, Meta, TikTok, Snapchat, and other major advertising networks.

Key Responsibilities

1. SEO & Content Optimization

• Conduct keyword research and implement on-page/off-page SEO.
• Build SEO-driven content strategies and optimise website/blogs for ranking.
• Improve organic reach and keyword positions using tools like SEMrush, Ahrefs, GA4.

2. Performance Marketing (Full-Funnel)Google Ads

• Run and optimise Search, Display, Shopping, YouTube campaigns.
• Improve ROAS, reduce CAC, and scale conversions.

Meta (Facebook & Instagram) Ads

• Plan and execute campaigns for lead generation, sales, and retargeting.
• A/B test creatives, copy, and audience segments.

TikTok Ads

• Create short-form video campaigns for awareness, traffic, and conversions.
• Manage creators' content and optimise for native engagement.

Snapchat Ads

• Set up and optimise Snapchat ad campaigns for branding and conversions.
• Analyse Pixel/SDK data to improve results.

Other Ad Platforms (if required)

• Pinterest Ads
• LinkedIn Ads
• X Ads
• Influencer-driven paid promotions

3. E-Commerce & D2C Marketing (Shopify/WooCommerce)

• Run full-funnel eCommerce marketing for Shopify & WooCommerce stores.
• Set up and optimise conversion tracking, pixels, UTMs, and events.
• Improve product pages, funnels, cart conversions, upsell/cross-sell strategies.
• Manage email/SMS automation through Klaviyo, Mailchimp, HubSpot, etc.
• Plan seasonal sale strategies, offers, and remarketing funnels.

4. Social Media Strategy & Creative Planning

• Create monthly social media calendars with engaging content, reels, and stories.
• Develop brand storytelling strategies to increase engagement and brand recall.
• Work with designers & editors to produce high-quality creatives (static + video).
• Manage community engagement, comments, DM responses, and audience growth.

5. Analytics, Reporting & Growth

• Track KPIs: ROAS, CAC, CTR, CVR, CPM, Engagement, Organic Traffic, etc.
• Prepare weekly/monthly performance reports with insights.
• Run experiments (A/B tests) across ads, landing pages, creatives, and offers.
• Analyse customer journey and optimise funnels for better conversion rates.

6. Additional Responsibilities

• Manage influencer collaborations and UGC creators.
• Conduct market & competitor research to find growth opportunities.
• Identify new marketing tools, trends, and platforms to stay ahead.
• Coordinate with the design, content, and product teams for campaign alignment.
• Handle brand communication and ensure consistency across all channels.

Required Skills & Qualifications

• Minimum 3 years of hands-on experience in digital marketing.
• Strong expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads.
• Proven experience in Shopify & WooCommerce marketing.
• Deep understanding of SEO, content strategy, and keyword planning.
• Strong storytelling and creative thinking abilities.
• Proficiency with GA4, Search Console, Meta Business Manager, TikTok Ads Manager, Snapchat Ads Manager, and Shopify/WooCommerce dashboards.
• Experience in managing ad budgets, scaling campaigns, and improving ROAS.
• Excellent communication & organisational skills.

Preferred Qualifications

• Experience working with D2C brands or agencies.
• Knowledge of video editing tools (basic level).
• Familiarity with marketing automation, CRM, and attribution tools.
• Understanding of eCommerce merchandising, catalogue management, and CRO.

Why Work With Us?

• Work on multiple exciting projects and eCommerce brands.
• Creative freedom + performance-driven environment.
• Growth-focused culture with learning opportunities.
• Competitive salary based on skills and experience.

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Work Location: Remote