Marketing Manager

14 hours ago

Greater Bengaluru Area, India Houze Of Jindal Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Job Title: Marketing Manager - Real Estate

Department:
Sales & Marketing

Reporting To:
Head of Sales & Marketing

Job Purpose:

To plan, develop, and execute marketing strategies that enhance brand visibility, generate quality leads, and drive sales for residential and commercial real estate projects. The Marketing Manager will oversee digital, offline, and event-based marketing initiatives to ensure consistent branding and effective communication across all channels.

Key Responsibilities:

1. Marketing Strategy & Planning

  • Develop and implement comprehensive marketing plans for ongoing and upcoming real estate projects.
  • Define marketing budgets, timelines, and performance KPIs.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Collaborate with the sales team to align marketing strategies with sales objectives.

2. Branding & Communication

  • Manage the company's brand positioning and ensure consistency across all marketing materials.
  • Oversee the creation of project brochures, hoardings, digital creatives, videos, and other promotional content.
  • Coordinate with design agencies, PR firms, and media partners for campaign execution.

3. Digital Marketing

  • Lead digital marketing initiatives including SEO, SEM, social media campaigns, email marketing, and website management.
  • Track and analyze campaign performance to optimize ROI.
  • Manage online reputation and digital engagement with potential buyers.

4. Lead Generation & Events

  • Drive lead generation campaigns through multiple channels digital, outdoor, print, and channel partners.
  • Plan and execute project launches, property expos, and customer engagement events.
  • Develop referral and loyalty programs to encourage repeat business.

5. Coordination & Reporting

  • Work closely with the sales team to track lead conversions and marketing effectiveness.
  • Prepare and present monthly marketing performance reports and insights to senior management.
  • Ensure timely execution of campaigns within approved budgets.

Key Skills & Competencies:

  • Strong understanding of real estate marketing and buyer behavior
  • Proficiency in digital marketing tools and analytics platforms
  • Excellent communication, leadership, and project management skills
  • Creative mindset with attention to detail
  • Ability to manage multiple projects and vendors simultaneously

Qualifications & Experience:

  • MBA/PGDM in Marketing, Communication, or related field
  • 3 -7 years of experience in marketing, with at least 2 years in the
    real estate sector
  • Proven experience in launching and promoting large-scale residential or commercial projects

Work Location:
Bangalore, Karnataka (Koramangala)

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