Branch Sales Manager

2 days ago

Bhilwara Jaipur Udaipur, India Aspire And Succeed Hr Full time ₹ 16,00,000 - ₹ 48,00,000 per year

Channel Focus: Open Market + Connectors (local mortgage ecosystem)

Role Overview

The Branch Sales Manager will drive customer acquisition and disbursal of Home Loans (HL) and Loan Against Property (LAP) through open market activities and connector relationships such as property brokers, loan agents, builders, and community influencers. This role owns target delivery, connector productivity, and market visibility for secured lending in the assigned branch geography.

Key Responsibilities

Business Development (Open Market)

  • Source loan files directly from the open market via field sales, outreach, and local campaigns.
  • Create strong catchment penetration by visiting residential pockets, real estate hubs, builder sites, and commercial markets.
  • Maintain pipeline discipline, daily market coverage, and lead conversion hygiene in CRM.

Connector Network Management

  • Identify, onboard, and enable connectors including mortgage distributors, property brokers, builder channel partners, referral agents, CAs, architects/interiors, and local influencers.
  • Drive productivity from each connector by training them on loan offerings, policies, and process flow.
  • Conduct periodic joint field activities, touchpoint engagement, and incentive alignment with connectors.

Branch Sales Ownership

  • Deliver Home Loan and LAP disbursal targets month-on-month.
  • Manage login-to-disbursal improvements by ensuring quality sourcing and TAT discipline.
  • Increase branch market share through visibility activities, branding, and localized promotions.

Process & Portfolio Quality

  • Ensure adherence to credit policy, KYC norms, fraud filters, and document compliance.
  • Maintain customer service standards and smooth loan processing coordination with internal ops/credit.

Qualifications & Experience

  • Graduate (Any discipline) | MBA preferred
  • 410 years in secured loan sales (HL + LAP/Mortgage/Loan Against Property)
  • Must have field sales experience in open market and existing connector network
  • Bank / HFC / NBFC secured lending background mandatory

Core Skills

  • Market mapping & catchment planning
  • Connector onboarding & productivity driving
  • Lead generation + conversion from field
  • Negotiation, relationship building, customer handling
  • Understanding of HL/LAP policies and mortgage documentation

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