Social Media Marketing Head
5 days ago
Social Media Marketing Head
Location: Andheri (Chakala), Mumbai
Schedule: 5 Days Working | Full-time Permanent Role | Flexible Timings
Experience: Years
Industry Preference: Jewellery, Luxury, E-commerce,
CTC: Based on current CTC & experience
About the Role
IGM Jewellery (India Gold Metaverse) is building Indias most trusted, tech-enabled jewellery marketplace. We are looking for a dynamic Social Media Marketing Head to lead our digital brand presence, drive engagement, and shape a modern, trend-forward voice for our jewellery audience.
Key Responsibilities
Strategy & Planning
- Develop and execute a comprehensive social media strategy aligned with brand and business goals.
- Identify emerging digital trends and leverage them to boost brand visibility.
Content Leadership
- Lead creation of high-quality content across formats: reels, posts, stories, videos, UGC.
- Oversee photoshoots, influencer collaborations, and creative campaign execution.
Community Building
- Build and nurture strong online communities across Instagram, Facebook, YouTube, Pinterest, and emerging platforms.
- Drive meaningful conversations with jewellery and luxury lifestyle audiences.
Performance & Analytics
- Track and manage KPIs such as engagement, reach, CTR, and conversions.
- Use data-driven insights to optimise content, campaigns, and channel performance.
Collaboration
- Work closely with Brand, Product, Tech, and CRM teams to run integrated campaigns and launches.
Requirements
- 8–12 years of experience in jewellery, luxury, fashion, lifestyle, or e-commerce brands.
- Strong understanding of social media algorithms, content trends, and influencer ecosystems.
- Proven ability to conceptualise viral campaigns and manage large-scale content calendars.
- Expertise in paid social ads, performance marketing, and platform analytics.
- Excellent communication, storytelling, and creative direction skills.
Bonus Points
- Experience with video-first content (Reels, Shorts, Live).
- Knowledge of social commerce and live shopping formats.
- Familiarity with AI tools used for creative automation and content enhancement.
Mindset We Value
- Creative + Analytical: Capable of balancing aesthetics with measurable impact.
- Trendsetter: Always ahead of the curve in digital innovations.
- Community-First: Focused on building authentic engagement rather than vanity metrics.
- Growth-Oriented: Obsessed with scaling digital reach and conversions.
Why Join Us
- Work on building India's first tech-enabled, specialized jewellery ecosystem.
- A rare opportunity to blend tech + tradition for a modern jewellery audience.
- Freedom to craft new-age digital campaigns with high creative ownership.
- Be part of a creative-first team shaping the future of gold, fashion, and digital storytelling.
Perks:
Free gym, relaxation rooms, cafeteria, health insurance, and employee engagement programs.
A culture that rewards creativity, experimentation, and bold ideas.
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