Associate Manager

3 days ago

Mumbai Metropolitan Region, India CG-VAK Software & Exports Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role & Responsibilities

We are looking for a data-driven, results-oriented Associate Manager – Performance Marketing to join our Growth team. You will be responsible for designing and executing lead generation campaigns across digital platforms, with a specific focus on lead capture through web-based lead forms — with no app download required.

Key Responsibilities

  • Plan, execute, and optimize paid media campaigns (Google, Meta, etc.) focused on lead generation via lead forms (not app installs).
  • Develop and manage funnel strategies for high-intent lead capture with optimal CAC (Cost per Acquisition).
  • Run A/B tests on creatives, landing pages, and form flows to maximize conversion rates.
  • Coordinate with creative, content, and tech teams to build and improve high-converting lead capture assets.
  • Track, analyze, and report campaign performance metrics to drive continuous improvement.
  • Identify new opportunities and trends in performance marketing to scale lead acquisition.

Ideal Candidate

  • 3-7 years of hands-on experience in performance marketing, ideally in a B2C tech or consumer internet company.
  • Proven experience running lead generation campaigns using platforms like Facebook/Instagram Lead Ads, Google Lead Forms, etc.
  • Strong understanding of user funnels, conversion tracking, and performance metrics.
  • Ability to interpret data and derive actionable insights using tools like Google Analytics, Excel, etc.
  • Experience with tools like Meta Ads Manager, Google Ads, and other performance marketing platforms.
  • Excellent communication, collaboration, and project management skills.

Preferred

  • Experience working in a product or subscription-based company.
  • Exposure to CPL (Cost per Lead) optimization.
  • Familiarity with regional language campaigns (a plus, not mandatory).

Skills: platforms,performance marketing,google,data,app,campaigns,lead generation

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