Marketing Head

Marketing Head - Investment Casting

Responsibilities:

1. Market Research:

o Conduct market analysis to identify trends, customer needs, and competitive landscape.

o Gather and analyze data on potential clients and industry developments.

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2. Marketing Strategy:

o Develop and implement marketing strategies to promote investment casting services.

o Create targeted campaigns for specific industries (aerospace, automotive, etc.).

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2. Content Creation:

o Produce marketing materials such as brochures, case studies, and digital content.

o Manage the company's website and social media platforms, ensuring up-to-date content.

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2. Lead Generation:

o Identify and nurture leads through various channels (email, social media, trade shows).

o Track and report on lead conversion metrics.

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2. Collaboration:

o Work closely with the sales team to align marketing efforts with sales goals.

o Collaborate with engineering and production teams to understand product capabilities.

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2. Event Management:

o Plan and participate in industry trade shows and events to showcase services.

o Develop presentations and marketing collateral for events.

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2. Customer Relationship Management:

o Maintain relationships with existing clients and seek opportunities for upselling.

o Gather feedback to improve services and customer satisfaction.

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2. Performance Analysis:

o Monitor and analyze the effectiveness of marketing campaigns.

o Adjust strategies based on data insights and ROI metrics.

Skills:

1. Analytical Skills:

o Strong ability to analyze market data and interpret trends.

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2. Communication:

o Excellent written and verbal communication skills for creating content and interacting with clients.

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2. Project Management:

o Ability to manage multiple projects and deadlines efficiently.

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2. Technical Knowledge:

o Understanding of investment casting processes and applications in various industries.

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2. Creative Thinking:

o Innovative approach to developing marketing strategies and campaigns.

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2. Team Collaboration:

o Strong interpersonal skills to work with cross-functional teams.

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2. Customer Focus:

o Commitment to understanding and meeting customer needs.