Senior Marketing Operations and Analytics Manager

Senior Marketing Operations & Analytics Manager, Life Sciences

Location: Remote/Hybrid

Who is ZoomRx?

ZoomRx is a rapidly growing life science market research and consulting company founded upon the belief that there is important work to be done at the intersection of data, healthcare, and technology. We help some of the world's biggest biopharmaceutical companies answer questions no one else can. We support our clients through their entire business lifecycle; providing market intelligence that helps them launch new therapies, optimize promotional efforts, defend against competitive pressure, shape marketing strategies, and much more.

At ZoomRx we also have various impactful products (Ferma.AI, PERxCEPT, & HCP-PT). Ferma.AI provides healthcare intelligence to pharma firms of all sizes, making it easy for teams to stay on top of their market landscape and help them make informed decisions. PERxCEPT is a one-stop shop for omnichannel intelligence in the life sciences industry, providing visibility into every digital campaign in a market from the customer's point of view. HCP-Pt conversations is a point-of-care market insights platform that gives a real-world view of the prescribing process. Brand Builder provides holistic insights programs for new brand launches and post-launch brand optimization.

What will you be a part of?

As a Senior Marketing Operations & Analytics Manager, you will be part of the Life Sciences team that drives marketing operations excellence and analytics for global pharmaceutical clients. You will design and implement marketing automation strategies, optimize campaign performance, and deliver actionable insights to improve engagement and ROI.

What does your day look like as a Senior Marketing Operations & Analytics Manager?

• Own day-to-day administration and optimization of HubSpot, Demandbase or a similar platform (ABM), and Apollo (automated SDR/BDR prospecting), including data architecture, integration management, user provisioning, governance policies, and system documentation

• Build, launch, and continuously optimize email programs, nurture workflows, and marketing automation sequences; establish templates, testing protocols, and performance benchmarks

• Design and implement lead management infrastructure in partnership with Sales Operations: lead scoring models, routing rules, SLA definitions, feedback loops, and exception handling processes

• Create campaign tracking and attribution foundation: standardize UTM conventions, channel taxonomies, campaign naming protocols, and source-of-truth data mapping across systems

• Develop automated reporting infrastructure delivering bowler funnel views (from first touch through revenue), channel performance dashboards, product-level analytics, and ROI measurement

Required Skills/Expertise:

• 7+ years in B2B marketing operations, revenue operations, and marketing analytics with hands-on responsibility for marketing technology stack.

• Deep expertise in Salesforce CRM and HubSpot Marketing Hub; experienced in implementing and optimizing integrated environments.

• Skilled in building marketing reports and dashboards in Salesforce and BI tools (Looker, Tableau, Power BI); advanced Excel/Google Sheets proficiency.

• Strong ability to create funnel views, pipeline attribution reports, campaign ROI analysis, and product performance tracking for leadership decision-making.

• Experienced in configuring lead conversion processes, pipeline hygiene, account hierarchies, and implementing data validation rules and automation.

• Hands-on experience with ABM platforms (Demandbase, 6sense, Intentsify) and sales intelligence tools (ZoomInfo, Apollo, Cognism).

• Solid understanding of marketing automation best practices, Google Analytics 4, UTM tracking, and web analytics; strong troubleshooting and documentation skills.

Preferred Skills/Expertise:

• Experience in Life Sciences or Healthcare industries

• Familiarity with omnichannel marketing strategies and campaign optimization

• Knowledge of advanced analytics techniques and marketing attribution models

Why should you choose ZoomRx?

• Wide-reaching creative control and the power to make impactful decisions

• Opportunity to develop deep expertise in life sciences marketing and analytics

• Collaborative environment with smart, grounded peers

• Access to cutting-edge technology platforms and innovative marketing solutions

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