CRO (Conversion Rate Optimization) Specialist

1 week ago


Delhi, Delhi, India Creative Brains For Design And Marketing Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description:
CRO (Conversion Rate Optimization) Specialist

Experience:
1–2 years

Location:
Rohini/Delhi

Employment Type:
Full-time

Department:
Marketing / Growth

About the Role

We are looking for a data-driven and detail-oriented CRO Specialist to optimize user journeys, increase conversion rates, and improve overall website performance. You will work closely with marketing, product, and design teams to run experiments, analyze insights, and recommend actionable improvements that enhance user experience and drive business growth.

Key Responsibilities

  • Conduct detailed audits of websites, landing pages, and user funnels to identify conversion opportunities.
  • Develop and manage A/B tests, multivariate tests, and personalization experiments.
  • Analyze quantitative (analytics) and qualitative (user behavior) data to uncover insights and friction points.
  • Create experiment hypotheses, testing roadmaps, and optimization plans.
  • Collaborate with designers and developers to implement CRO test variations.
  • Monitor experiment performance and compile post-test reports with actionable insights.
  • Use heatmaps, session recordings, surveys, and other UX research tools to understand user behavior.
  • Continuously track KPIs such as conversion rate, CTR, bounce rate, and user engagement.
  • Stay updated on the latest CRO trends, tools, and best practices.

Required Skills & Qualifications

  • 1–2 years of hands-on experience in Conversion Rate Optimization or related roles.
  • Strong understanding of UX principles, user behavior, and funnel optimization.
  • Experience with A/B testing platforms (e.g., Google Optimize, Optimizely, VWO, Omniconvert).
  • Proficiency in web analytics tools (Google Analytics, GA4, Mixpanel, etc.).
  • Working knowledge of heatmap/session tools (Heap, Content Square, Hotjar, Clarity, Crazy Egg).
  • Ability to create clear experiment hypotheses and interpret statistical significance.
  • Basic understanding of HTML, CSS, or JS is a plus.
  • Excellent communication and documentation skills.
  • Strong analytical mindset with attention to detail.

Nice-to-Have Skills

  • Experience working with landing page builders (Unbounce, Webflow, Leadpages).
  • Exposure to marketing automation tools (HubSpot, Marketo, Mailchimp).
  • Knowledge of SEO fundamentals.
  • Experience in eCommerce, SaaS, or performance marketing environments.

What We Offer

  • Opportunity to work on high-impact, data-driven growth initiatives.
  • Collaborative and fast-paced work environment.
  • Professional growth and learning opportunities.
  • Competitive compensation and benefits.


  • Delhi, Delhi, India Digital inspirer Full time ₹ 2,40,000 - ₹ 76,74,736 per year

    Job Description:We are looking for a Google Ads Specialist to create, manage, and optimize campaigns across Search, Display, Shopping, and Video. The ideal candidate should be able to perform keyword research, write effective ad copy, monitor campaign performance, and make data-driven decisions to improve ROI.Key Responsibilities:Conduct keyword research and...


  • Delhi, Delhi, India TechCouples Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Location: New Delhi/HybridEmployment Type: Full-timeExperience: 2+ yearsKey ResponsibilitiesSocial Media Marketing & Management: Plan, execute, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, etc.) to boost engagement and brand awareness.CRM Management: Oversee customer relationship management systems to improve retention...


  • Delhi, Delhi, India PetYupp Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionPetYupp is a U.S.-based pet brand offering Natural, Premium-quality pet products like, Toys, Bowls, Treats, Chews. We are expanding our digital presence across platforms and looking for passionate professionals to join our growing team.Role DescriptionWe are looking for an experiencedSEO Specialist(full-time on-site role)to join our team...


  • Delhi, Delhi, India Job express Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Description Performance Marketing ManagerPosition:Performance Marketing ManagerLocation:Pitampura, DelhiIndustry:D2C / FMCG / Consumer BrandsRole OverviewWe are seeking aPerformance Marketing Managerto lead digital growth and drive revenue on ourD2C website. This role involves managing1 Cr+ monthly ad budgets, optimizing acquisitionfunnels, and...


  • Delhi, Delhi, India Engagero Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    Freelance Performance Marketing Specialist – Join Our Growing BrandAbout the RoleWe are looking for aPerformance Marketing Freelancerto drive revenue growth and maximize ROI across paid digital channels. You'll be responsible for strategizing, executing, and optimizing campaigns to ensure we reach our target audience effectively. Success in this role...


  • Delhi, Delhi, India XOXO Cherry Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Company DescriptionXOXO Cherry is an innovative company based out of Delhi, India. Specializing in fashion and textiles, we are committed to providing high-quality products and excellent customer service. Our headquarters are located in jahangirpuri.Role DescriptionE-commerce Marketplace SpecialistAre you a results-driven expert with a proven track record of...


  • Delhi, Delhi, India WIN Home Inspection Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    About WIN WIN is the #1 ranked company in our industry in the US and also the fastest growing. We work with both consumers and businesses, giving you exposure across the full spectrum of marketing: SEO, social, paid ads, content, and more.Do you find yourself diving into analytics dashboards for fun, wondering how to boost conversion rates, or testing which...

  • SEO Specialist

    1 week ago


    Delhi, Delhi, India Better Daily Full time ₹ 2,40,000 - ₹ 4,20,000 per year

    Job descriptionCompany: Better Daily Pvt. Ltd.Location: CR Park, New DelhiJob Type: Full-Time | HybridAbout Us :At Better Daily, we believe small rituals lead to big changes. Our ready-to-blend smoothies and wellness blends make it effortless for people to choose real food not powders, not shortcuts. We're building a brand that stands for consistency,...

  • Paid Media Specialist

    6 hours ago


    Delhi, Delhi, India DigitallyTop Full time ₹ 3,60,000 - ₹ 5,00,000 per year

    Job Overview:We are seeking an experienced Paid Media Specialist with a strong background in Meta Ads (Facebook & Instagram) to plan, execute, and optimize paid campaigns for lead generation and eCommerce clients. The ideal candidate has 3+ years of hands-on experience, preferably in a digital agency setting, a proven track record of driving results, and...


  • Delhi, Delhi, India ROYAL SENSE LIMITED Full time ₹ 2,40,000 - ₹ 4,20,000 per year

    We are seeking a skilled SEO Executive & Meta Ads Specialist to manage our organic search performance and paid advertising on Meta platforms (Facebook & Instagram). The ideal candidate has strong analytical skills, a solid understanding of SEO best practices, and hands-on experience running performance-driven Meta ad campaigns.Key ResponsibilitiesSEO...