Marketing Manager

2 days ago

Chennai, Tamil Nadu, India f44841d3-26c5-4427-8d45-99fd3f63ab99 Full time ₹ 17,50,000 - ₹ 25,00,000 per year

Greetings from Veranda K12 Learning Solutions,

Were Hiring Marketing Manager (Education Sector)

About the Role

We are looking for a dynamic and experienced Marketing Manager with strong exposure to the education sector, especially CBSE schools. The ideal candidate will drive the schools marketing, branding, admissions campaigns, and overall visibility through ATL, BTL, and digital branding initiatives. The role requires strategic planning, execution, and extensive field travel to build the schools presence across Tamil Nadu.

Key Responsibilities:

1. Marketing & Branding

  • Plan and execute ATL (print ads, radio, outdoor hoardings), BTL (events, roadshows, school visits) and digital branding activities.
  • Develop and manage the annual marketing calendar aligned with academic cycles and admission targets.
  • Ensure consistent brand visibility across all marketing channels.

2. Admissions Support

  • Drive lead generation and walk-ins through targeted campaigns.
  • Work closely with the admissions and school leadership team to achieve enrollment goals.
  • Plan outreach programs with pre-schools, tuition centers, residential communities, and corporate offices.

3. Market Research & Competitor Analysis

  • Study market trends and competitor schools marketing activities.
  • Identify new opportunities for brand partnerships and student recruitment.
  • Provide insights on parent expectations, CBSE school positioning, and regional market behavior.

4. Event Management

  • Plan and execute school-level events such as open houses, orientation programs, academic fairs, and student outreach initiatives.
  • Participate in educational exhibitions, parent community events, and district-level academic programs.

5. Relationship Building

  • Build strong relationships with pre-schools, education consultants, corporate HR teams, and community organizations.
  • Coordinate with vendors, agencies, and media partners for campaign execution.

Required Skills & Competencies

  • Mandatory experience working with a school, college, or education institution.
  • Strong understanding of CBSE school operations, academic calendar, and parent engagement patterns.
  • Proven expertise in ATL & BTL marketing, branding, and admissions campaigns.
  • Excellent communication, presentation, and stakeholder engagement skills.
  • Strong analytical and decision-making abilities.
  • Readiness to travel extensively across Tamil Nadu and other locations when required.
  • Ability to multitask and work in a fast-paced environment.

Educational Qualification

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  • MBA/PGDM in Marketing is an added advantage.

Experience

  • 5–10 years of experience in marketing, preferably in the education industry (CBSE schools preferred).

Why Join Us?

Be part of a growing educational group and play a key role in shaping the school's brand and admissions strategy across the region.

Interested candidates can apply by sending their resume to: or WhatsApp resume to

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