Marketing Cloud Developer

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a
Marketing Cloud Developer
to join our team in Noida\Chennai\Bengaluru\Hyderabad, Karnataka, India.

Job Title:
Marketing Cloud Developer

Location:
Bengaluru\Hyderabad\Noida\Chennai

Experience:
7+ years of hands-on experience

Employment Type:
Full-Time

About The Role
We are seeking a highly skilled and certified
Marketing Cloud Developer
with deep expertise in Salesforce Marketing Cloud and a strong technical background in CRM integrations, campaign automation, and dynamic content development. The ideal candidate will be responsible for designing, developing, and maintaining scalable marketing automation solutions that enable personalized and data-driven customer journeys.

Key Responsibilities

• Design, develop, and optimize customer journeys using Journey Builder and Automation Studio.
• Experience in Sales Cloud is needed as there will be Integrations from Marketing Cloud to Sales Cloud.
• Create and maintain complex audience segmentation logic using SQL within Marketing Cloud.
• Develop responsive HTML email templates, Cloud Pages, and personalized content using AMPScript.
• Configure and manage SMS platforms for multi-channel communication campaigns.
• Integrate Salesforce CRM data with Marketing Cloud for personalized cross-channel engagement.
• Work closely with marketing and CRM teams to design data models and ensure seamless synchronization of data between Salesforce and Marketing Cloud.
• Utilize Salesforce Reports and Dashboards for analytics and performance tracking.
• Leverage tools like Workbench and Data Loader for data management and troubleshooting.
• Ensure compliance with email deliverability best practices and data privacy regulations (CAN-SPAM, GDPR, etc.).

Required Qualifications
Marketing Cloud Requirements

• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Developer
• Proficient in SQL for data segmentation and query development
• Expertise in Journey Builder, Automation Studio, and Email Studio
• Strong proficiency in HTML and AMPScript for email and Cloud Page development
• Basic understanding of JavaScript for dynamic functionality
• Experience with SMS platform configuration and management

Salesforce Core Requirements

• Salesforce Certified Administrator (mandatory)
• Proficiency in Salesforce Reports, Dashboards, and Data Management tools
• Experience with Workbench and Data Loader

Preferred Skills

• Experience in API integrations between Salesforce CRM and Marketing Cloud.
• Knowledge of data modeling and relational data structures in Salesforce.
• Exposure to Customer Data Platforms (CDP) or other marketing automation tools.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.

Education

• Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field.

About NTT DATA
NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.

Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client's needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees. NTT DATA recruiters will never ask for payment or banking information and will only use and email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form,

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