Manager - Product & Revenue Strategy, Entertainment Ad Sales

Job Summary

This role is expected to be driver of the channel revenue with strong collaboration between Channel Programming teams and Sales teams and drive the sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and monetizing high Impact World Television Premier (WTP) based on deep understanding of customer needs and patterns.

• Strategic / Policy related KRAs
• Implementing the revenue strategy for the channel basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target
• Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities

• Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre

• Operational / Process / Technology related KRAs

• Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
• Analyse market trends, Media performance versus Brand parameters and other critical trends.
• Support creation of pitch and evaluation of the pitch of annual deals and mega deals
• Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
• Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
• Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors

• Work on comprehensive presentations for reviews as required
  BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points

• Financial Accountability / Commercial Impact

• Execute impact/ non FCT elements that convert to higher revenue generation
• Work with finance and PRS lead to develop annual budgets for respective channels as per company goals
• Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre
• Identify & highlight opportunities to CSP/ RH/CH

• Business Acumen
• Planning and organizing
• Influencing Skills
• Result Orientation
• Negotiation Skills

• MBA With 5+ years of post-qualification experience, preferably from Business consulting/ strategy background

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

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