Assistant Vice President, Procurement-Marketing

Ready to build the future with AI? 
At Genpact, we don't just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies' most complex challenges. 
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment. 
Genpact (NYSE\: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at and on LinkedIn, X, YouTube, and Facebook.
Inviting applications for the role of Assistant Vice President, Procurement-Marketing - Agentic AI
The Assistant Vice President, Procurement – Marketing will play a pivotal role in driving the marketing strategy and positioning of AI-driven procurement solutions. This role demands a strategic leader with deep marketing expertise, strong business acumen, and a passion for leveraging AI to transform procurement operations. The AVP will lead initiatives that enhance brand visibility, market penetration, and customer engagement, ensuring alignment with Agentic AI's overall business goals.
Responsibilities

Strategic Marketing & Brand Leadership

•    Develop and execute comprehensive marketing strategies that position Agentic AI's procurement solutions as market leaders.

•    Conduct market analysis to identify trends, customer needs, and competitive opportunities.

•    Define and refine the go-to-market (GTM) strategy to drive awareness, adoption, and revenue growth.

•    Align marketing initiatives with organizational objectives and business development priorities.

       Product Marketing & Value Proposition

•    Translate complex AI procurement capabilities into clear, compelling messaging for diverse audiences.

•    Partner with product and sales teams to craft positioning, differentiation, and pricing strategies.

•    Lead the creation of marketing collateral, case studies, and digital content that highlight business impact.

•    Drive demand generation campaigns to support pipeline growth and client acquisition.
       Digital & Performance Marketing

•    Oversee digital marketing strategies, including SEO, SEM, content marketing, and social media.

•    Use data-driven insights to optimize campaign performance and maximize ROI.

•    Stay abreast of AI-driven marketing tools and emerging technologies to enhance marketing efficiency and personalization.
     Leadership & Team Development

•    Lead and mentor a cross-functional marketing team to deliver high-impact campaigns.

•    Foster a culture of creativity, innovation, and performance excellence.

•    Collaborate closely with product, procurement, and analytics teams to ensure marketing alignment with product capabilities.
      Stakeholder Engagement & Communication

•    Serve as a strategic partner to senior leadership, providing insights on market dynamics and customer needs.

•    Build strong relationships with internal and external stakeholders, including clients, partners, and media.

•    Represent Agentic AI at industry events, conferences, and forums to enhance thought leadership and brand equity.

Qualifications we seek in you
Minimum Qualifications
·    Proven experience in marketing leadership roles, preferably within technology, procurement, or AI-driven industries.
·    Strong strategic thinking and analytical skills with a track record of developing and executing successful marketing strategies.
·    Excellent communication, presentation, and stakeholder management skills.
·    Understanding of AI technologies, digital marketing tools, and data analytics.
 

Preferred Qualifications
Experience leading marketing for enterprise technology or SaaS-based solutions.

•    Demonstrated success in building brand presence and driving demand generation in B2B environments.

•    Ability to work cross-functionally with product, sales, and procurement teams.

•    MBA or advanced degree in Marketing, Business, or a related field.

Why join Genpact? 
Lead AI-first transformation – Build and scale AI solutions that redefine 
industries 
Make an impact – Drive change for global enterprises and solve business 
challenges that matter 
Accelerate your career—Gain hands-on experience, world-class 
training, mentorship, and AI certifications to advance your skills 
Grow with the best – Learn from top engineers, data scientists, and AI 
experts in a dynamic, fast-moving workplace 
Committed to ethical AI – Work in an environment where governance, 
transparency, and security are at the core of everything we build 
Thrive in a values-driven culture – Our courage, curiosity, and 
incisiveness - built on a foundation of integrity and inclusion - allow your 
ideas to fuel progress 
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact 
and take your career in the only direction that matters\: Up.  
Let's build tomorrow together. 

Genpact is an Equal Opportunity Employer and considers applicants for all 
positions without regard to race, color, religion or belief, sex, age, national origin, 
citizenship status, marital status, military/veteran status, genetic information, 
sexual orientation, gender identity, physical or mental disability or any other 
characteristic protected by applicable laws. Genpact is committed to creating a 
dynamic work environment that values respect and integrity, customer focus, 
and innovation.  
Furthermore, please do note that Genpact does not charge fees to process job 
applications and applicants are not required to pay to participate in our hiring 
process in any other way. Examples of such scams include purchasing a 'starter 
kit,' paying to apply, or purchasing equipment or training.