Business Intelligence Analyst-Personal Loans-BIU
1 week ago
Campaign Analytics Team Lead – Retail Assets (PL, CD, HL, LAP, LAS)
- 8+ years of Experience in managing and analysing Digital Campaigns for Retail Loans
- Identify Right Channel, Right Mode and Right Time to reach out to customer
- Design innovative Ideas to improve campaign Repose Rate
- Customer Segmentation/Micro-segmentation using sophisticated analytics techniques
- Optimization of Campaign Spends
- Analysing the Customer Drops-offs during the Digital Journey
- Use of external/internal alternate data
- Design Campaign Effectives Matrices and Effective Performance Monitoring
- Innovator with out-of-box thinking to provide analytical solutions to business problems
- Experience in managing 6-8 member team.
- Effective Stakeholder Management. Engagement with Business Heads, Product Teams and Marketing Teams
- Preferably with Banks/NBFCs/Fin-tech background
- Education Background: MBA, Masters from Tier I or Tier II institutes
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