B2B Category Lead

24 hours ago

Delhi, Delhi, India Licious Full time ₹ 15,00,000 - ₹ 20,00,000 per year

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India's most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-
licious
fresh meat and seafood

Think you have what it takes to be the
magic ingredient
in the recipe that is Licious? Read on…

What makes the role meaty?

We are looking for a dynamic and entrepreneurial leader to
set up and launch the B2B Frozen Line division
in India. The role will involve creating the business model from the ground up, building a robust distribution network, managing P&L, and driving customer acquisition across HoReCa, caterers, and distributors in key cities.

Business Launch & Strategy

  • Lead the setup and launch of the
    B2B frozen line
    across Bangalore and Mumbai as pilot markets, followed by expansion into other key Indian cities.
  • Define go-to-market strategy including channel mix, pricing, and distribution.

Sales & Distribution Network

  • Establish a strong network of
    distributors, caterers, HoReCa customers
    and institutional buyers.
  • Drive sales and volume growth through effective market penetration and strategic partnerships.
  • Negotiate and manage key account relationships, ensuring long-term business contracts.

P&L Management

  • Own and deliver the
    P&L for the new division
    , balancing topline growth with profitability.
  • Ensure effective demand forecasting, pricing, cost optimization, and margin management.

Stakeholder Engagement

  • Work closely with internal stakeholders (supply chain, finance, marketing, R&D, manufacturing) to ensure seamless execution.
  • Develop and maintain strong relationships with external partners, distributors, and large customers.

Process & Governance

  • Establish operating SOPs for frozen product handling, cold chain logistics, and distributor onboarding.
  • Track KPIs across sales, distribution, profitability, and customer satisfaction.

We hope that you have..

  • 10–15 years of total experience, with 7–8 years in P&L management, sales, key account management, and new product/geography launch.
  • Proven track record of
    scaling FMCG distribution networks
    , preferably in frozen or packaged foods.
  • Strong commercial acumen with hands-on experience in
    business setup, channel expansion, and key account negotiations
    .
  • Exceptional stakeholder management and leadership skills.
  • Experience in frozen product distribution and cold chain operations.

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