CRM Marketing Manager

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
• Over $200 million raised in funding
• Over 2500 Tideans globally - we're diversity champions
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

This role sits within Tide's Banking Payments CRM team, where you'll join a group of passionate marketers focused on driving engagement and growth across core payment products like transfers, international payments, and direct debits. Our mission is to help members move money quickly, securely, and cost-effectively- freeing them up to focus on running their business.

A CRM professional with a strong background in lifecycle marketing and a deep understanding/interest of financial or payment products. You'll have a proven track record of building and executing CRM strategies that drive adoption, increase transaction volumes, and boost revenue. Familiarity with payment flows (domestic and international), knowledge of industry trends in banking and fintech, and experience navigating regulatory considerations will be highly valued. You should be confident working with CRM tools and marketing automation platforms, with strong analytical skills to measure performance and optimise campaigns around clear business outcomes.

As a CRM Manager in Payments, you'll be: 

• Responsible for the planning and execution of CRM strategies for Banking payment products, aligning to the overall business objectives and growth targets.
• Provide strategic guidance to the senior CRM team members on CRM best practices and emerging trends.
• Have the opportunity to manage a team of 1, fostering a collaborative and innovative work environment.
• Mentor and develop team members, ensuring a high level of expertise and efficiency within the CRM function.
• Utilise advanced data analytics to refine member segments and personalise communication strategies.
• Implement advanced targeting techniques to optimise campaign effectiveness and increase customer lifetime value.
• Implement predictive modelling and analytics to anticipate customer behaviour and proactively address potential churn. 
• Collaborate closely with marketing, sales, and product teams to align CRM initiatives with overall business goals.
• Drive cross-functional initiatives to enhance the overall customer experience and optimise banking payments revenue.
• Develop and oversee customer advocacy and loyalty programs to promote member retention and brand advocacy.

What makes you a great fit:

• 5+ years of experience in CRM, with a focus on app first tech businesses.
• Experience with financial/banking products and customer databases.
• Experience with CRM analytics, predictive modelling, and segmentation techniques.
• In-depth knowledge of CRM technologies.
• Strong project management and strategic thinking skills.
• Excellent spoken and written English skills
• Excellent communication and stakeholder management skills.
• Ability to use industry tools like Iterable, Salesforce, Looker, GSuite, and Jira
• Passion for problem-solving and finding solutions to difficult situations

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone's voice is heard.

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official  email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

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