Content Writer

Job Title : Content Writer

Experience : 2-5 years

Working Status: Work from office - Ahmedabad

About Webential:

Webential Technologies is an Australian based leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We are committed to helping businesses establish a strong online presence and achieve their digital goals. Our team combines creativity, technical expertise, and a deep understanding of client needs to deliver outstanding web solutions.

Job Description

The Content Writer will work closely with the SEO team to create high-quality, SEO-aligned content that supports business objectives. Responsibilities include producing engaging content for various platforms, such as websites, blogs, technical documents, and product descriptions. The ideal candidate should understand the distinctions between onsite and offsite blogs, as well as webpage versus blog content. They should also be adept at using AI tools and capable of writing versatile, original content without depending on reference materials.

Key Responsibilities

• Collaborate with the SEO team to develop content strategies that align with both onsite and offsite SEO blog goals.
• Create high-quality, original content for webpages, onsite blogs, offsite blogs, case studies, and product descriptions.
• Differentiate between onsite blogs (e.g., company blogs, hosted on the main website) and offsite blogs (e.g., guest posts, articles published on external websites).
• Understand and differentiate webpage content (focused on conversion and SEO optimization) versus blog content (informative, keyword-focused, engagement-driven).
• Use AI tools to enhance content development, including generating content prompts and optimizing for multiple platforms and formats.
• Ensure all content adheres to SEO best practices, focusing on keyword optimization, meta tags, internal linking strategies, and external linking where needed.
• Create dynamic, adaptable content that can be used across various channels (blogs, social media, email campaigns).
• Conduct thorough research on industry-related topics, with minimal reliance on existing reference materials.
• Collaborate with designers, marketers, and developers to ensure content aligns with visual assets and meets business goals.
• Edit and proofread content to maintain clarity, accuracy, and relevance.
• Track content performance using analytics tools and refine strategies as needed.

Required Skillls:

Strong Writing & Editing Skills: Ability to write clear, engaging, and SEO-friendly content.

Onsite and Offsite Blog Knowledge: Experience in creating and differentiating between onsite blogs (e.g., hosted on the company's own website) and offsite blogs (e.g., guest posts, articles published externally).

Webpage vs Blog Content Differentiation: Ability to understand the different purposes of webpage content (focused on user conversion and SEO) versus blog content (informative and engaging).

SEO Knowledge: Understanding of on-page SEO techniques, keyword optimization, meta tags, and search engine ranking factors.

AI Tools Expertise: Proficiency in using AI tools (e.g., ChatGPT, Gemini, CoPilot) for content generation and prompt creation.

Dynamic Content Creation: Ability to produce a variety of content styles and adapt writing tone based on audience and platform.

Research Skills: Ability to independently research topics and create content without relying heavily on existing references.

IT & Technical Knowledge: Familiarity with IT terminologies, processes, and technologies to create relevant content.

Collaboration Skills: Ability to work closely with SEO teams, designers, and marketing teams.

Benefits

• 8 to 5 work timings, a great time to balance your work and personal life
• Leave Encashment 
• Rewards and Recognition 
• Gratuity 
• Learning & development opportunities.
• 5 days Working.
• Fun Fridays and Team events