Performance Marketing Senior Associate

2 weeks ago

Gurgaon, Haryana, India Talent Giants Consultancy Services Full time ₹ 10,00,000 - ₹ 20,00,000 per year

Mandatory Criteria

  • Upto 3 years of experience are only considered
  • Need candidates from Good startups, travel tech or ecommerce companies only
  • Hands-on experience running Google Ads campaigns (primary focus)
  • Experience with Conversion Campaigns
  • Experience working with analytics tools such as Google Analytics, Appsflyer, and Mixpanel
  • Experience managing a monthly Google Ads budget of more than 10 lakhs
  • Educational Background: Btech/ BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent)

What You Will Do

  • Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.
  • Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
  • Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
  • Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
  • A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
  • Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
  • Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What We Are Looking For

  • Experience: 1 to 3 years of experience in Google Ads campaign management.
  • Educational Background: Btech/ BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent).
  • Self-driven and a strong bias for action, fitment in startup culture.
  • In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
  • Budget Management: Proven track record of running campaigns with budgets of ₹10 Lakh+ per month.
  • Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
  • Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
  • Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.
  • Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
  • Someone who can manage complexity and is good at problem solving with a first-principles approach

Skills: startup development,tier 1,google analytics,communication,campaign,appsflyer,conversion campaigns,mixpanel,google ads budget,google ads campaign,performance marketing,google ads

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