Marketing Manager

2 weeks ago

Gurgaon, Haryana, India digitup Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Job Information

Department Name

Marketing

Work Experience

4 - 6 years

Date Opened

11/17/2025

Location

Gurugram

Job Type

Mid-Senior

About Job

We are looking for a strategic and results-oriented Marketing Manager to lead our marketing efforts in the IT/Technology domain. The ideal candidate will have a strong background in B2B tech marketing, experience in digital campaign management, and the ability to position complex IT solutions to enterprise and mid-market clients. You will work closely with sales, product, and technical teams to drive qualified leads, strengthen our brand presence, and support revenue growth.

Responsibilities:

  • Develop and execute integrated marketing strategies to promote the company's IT products and services.
  • Create and manage targeted B2B campaigns across digital channels (SEO/SEM, email, LinkedIn, PPC, content syndication, etc.)
  • Manage and enhance the company's online presence including website, social media, blogs, and thought leadership platforms
  • Generate and nurture leads through content marketing, webinars, newsletters, and drip email campaigns
  • Collaborate with the product and technical teams to create marketing collateral such as brochures, case studies, whitepapers, and presentations
  • Coordinate with sales to align marketing campaigns with pipeline goals and customer segments
  • Track, analyze, and report on campaign performance, using insights to optimize strategies
  • Manage external vendors, agencies, and freelancers for design, content, and advertising
  • Oversee event participation, webinars, or virtual expos relevant to the IT industry
  • Maintain brand consistency and ensure clear, technical-yet-accessible messaging across channels

Qualifications:

  • Bachelor's degree in Marketing, Business, IT, or a related field (MBA is a plus)
  • 4-7 years of experience in marketing, with at least 2+ years in a managerial role within the IT or tech sector
  • Proven success in B2B marketing and lead generation for IT products, SaaS solutions, or managed services
  • Strong understanding of digital marketing tools and platforms (Google Ads, LinkedIn Ads, HubSpot, SEMrush, etc.)
  • Excellent communication skills, with the ability to translate technical concepts into compelling marketing messages
  • Experience using CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Zoho)
  • Analytical mindset with a strong grasp of campaign metrics and ROI tracking
  • Project management skills and ability to work cross-functionally

Why Join Us:

  • Work with a forward-thinking tech company with innovative solutions
  • Opportunity to lead impactful marketing initiatives and scale brand visibility
  • Dynamic and collaborative work culture
  • Competitive salary and performance-based incentives
  • Flexible working options and growth opportunities

Perks and Benefits

  • Group Health Insurance
  • OPD Insurance

  • Employee Provident Fund

  • Maternity and paternity leaves

  • Work-Life Balance

  • Competitive salary and benefits package.

  • Regular training sessions and workshops to enhance your skills.

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