Product Marketing Manager

ABOUT US:

At Tanla, we're redefining how the world communicates. Headquartered in Hyderabad and recognized globally, Tanla is a leader in the CPaaS (Communications Platform as a Service) space—trusted by 2,000+ enterprises including major global tech names.

We empower companies and users to interact seamlessly and securely—whether it's SMS, voice, email, RCS, OTT messaging or AI-driven conversational channels.

• We process hundreds of billions of interactions per year.
• Our platforms such as Trubloq and Wisely use blockchain, AI and next-gen tech to fight spam, scams and safeguard data.
• We're growing globally—serving clients across India and beyond (Middle East, SEA, Europe, North America) giving you exposure to international scale

What's our culture like?

At Tanla, innovation is part of our DNA. We thrive in a fast-paced, tech-first environment with an impact mindset. Our core values centre around:

• No Scam, No Spam
  : Integrity in every communication.
• Data Privacy & Security
  : We build solutions that protect users and enterprises.
• Transparency & Collaboration
  : Teamwork and openness power our growth.
• Accessibility & Inclusion
  : Our mission touches over a billion lives, across geographies and backgrounds.

JOB SUMMARY:

We are seeking a dynamic and Product Marketing Manager / Senior Product Marketing Manager to develop, execute, and scale integrated marketing initiatives that drive business growth and strengthen Tanla's brand presence across global markets.

This role is ideal for a hands-on, data-driven professional with a strong foundation in B2B SaaS marketing ecosystem and understanding, and experience managing end-to-end marketing, branding and demand generation strategies.

As a key member of the marketing leadership team, you will collaborate closely with cross-functional stakeholders — including Sales, Product, and Corporate Communications — to build a powerful brand narrative, accelerate enterprise pipeline growth, and position Tanla as a global category leader in AI-driven communication platforms.

RESPONSIBILITIES:

Strategic Leadership & Planning

• Develop and execute integrated marketing strategies aligned with organizational goals to accelerate 360° growth across markets, brand, and revenue.
• Translate strategic business priorities into actionable marketing programs across brand, product, and regional markets.
• Oversee and evaluate the organization's brand portfolio, ensuring consistent positioning and messaging across all channels.
• Measure, analyze, and report marketing ROI with visibility into impact on revenue and pipeline.

Brand, Communication & Media

• Elevate brand awareness and recall across customers, partners, and media through innovative campaigns and thought leadership content.
• Collaborate with the Corporate Communication team to align internal and external messaging with brand objectives.
• Coordinate with key media providers for effective media planning, execution, and evaluation.
• Maintain a strong brand focus across multiple media channels, ensuring consistent storytelling and visibility.

Product & Growth Marketing

• Develop differentiated product positioning, messaging, and go-to-market narratives for enterprise solutions.
• Partner with Sales and Product teams to create compelling product launches, sales enablement content, and campaign assets.
• Drive account-based marketing (ABM) initiatives to target high-value enterprise accounts and accelerate deal conversions.
• Build partnerships and co-marketing programs with strategic clients, ecosystem partners, and industry associations.

Demand Generation & Campaigns

• Design and execute multi-channel demand generation campaigns to build awareness, engagement, and qualified leads.
• Leverage digital marketing, events, and influencer channels to scale lead pipelines across key markets (India, APAC, Middle East).
• Continuously optimize campaign performance through analytics, insights, and experimentation.

SKILLS & QUALIFICATION:

Role:
Product Marketing - Manager / Senior Manager (final role will depend on candidate's experience, skills and interview performance)

Experience:
7 - 14 Years years of progressive experience in Product Marketing, Brand Management, Event, Demand Generation, preferably in B2B SaaS, Fintech, or Telecom/Technology or other IT verticals.

Qualification:
Any Degree (Preference relevant education)

Other Skills:

• Proven track record of developing and executing high-impact marketing strategies that drive measurable business outcomes.
• Strong expertise in
  product marketing,
  brand building, digital marketing, ABM, and GTM
  .
• Experience working in matrixed organizations and collaborating across global and regional teams.
• Excellent communication, storytelling, and leadership skills — capable of influencing senior stakeholders.
• Data-driven decision-making approach with strong analytical and project management abilities.