Social Media Executive

2 weeks ago

Bhikaji Cama Place DelhiNCR, India Edufront Technologies Private Limited Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Description - Social Media Executive & Manager

Job Title: Social Media Executive & Manager

Location: Delhi NCR

Reports To: To be finalized based on organizational structure

Employment Type: Full-Time

Role Overview: We are looking for a creative, analytical, and digitally savvy Social Media Executive & Manager to manage and grow our online presence across Instagram, Facebook, YouTube, X and LinkedIn. The ideal candidate will bring a blend of storytelling, design sensibility, and strategic communication—translating our mission and projects into engaging digital narratives that build awareness, engagement, and credibility.

Key Responsibilities

1. Content Strategy & Creation

  • Develop and execute monthly social media calendars aligned with organizational campaigns and milestones.
  • Conceptualize, write, and design high-impact posts, reels, stories, and video content.
  • Maintain a consistent brand voice, tone, and visual identity across all channels.
  • Create PPTs, Reports as per the requirement.

2. Channel Management

  • Manage and update official pages on Instagram, Facebook, YouTube, and LinkedIn.
  • Schedule and publish posts using tools such as Meta Business Suite, Buffer, or Hootsuite.
  • Respond to messages, comments, and mentions in a timely and professional manner.

3. Analytics & Insights

  • Track audience growth, reach, and engagement using platform analytics.
  • Generate monthly performance reports and actionable insights.
  • Optimize campaigns based on analytics and trends.

4. Collaboration & Campaigns

  • Coordinate with internal teams for visual and content inputs (design, PR, events, etc.).
  • Support live coverage of events, workshops, and launches.

5. Brand Development

  • Stay updated on emerging trends, hashtags, and platform updates.
  • Experiment with new content formats (polls, reels, shorts, carousels).
  • Ensure compliance with brand and communication guidelines.

Key Performance Indicators

  • Follower Growth – Target: ≥ 50% monthly increase across platforms
  • Engagement Rate – Target: ≥ 5% per post (average likes, comments, shares, saves)
  • Content Output – Target: 4–5 high-quality posts per week per platform
  • Response Time – Target: ≤ 24 hours to audience comments or DMs
  • Video Performance – Target: ≥ 2K average views per reel/short within 1 week
  • Campaign ROI – Target: Achievement of campaign goals (reach, traffic, sign-ups)
  • Reporting – Target: Submission of monthly analytics reports by 5th of each month

Required Qualifications & Skills

  • Bachelor's degree.
  • Proven 2–4 years of experience managing multi-platform social media accounts.
  • Proficiency in Canva, MS Suite, Google Workspace, Adobe Express, CapCut, Meta Business Suite, and Analytics Tools.
  • Excellent communication and copywriting skills in English (Hindi proficiency desirable).
  • Strong visual sense, attention to detail, and ability to tell stories through media.
  • Familiarity with SEO, hashtags, and paid promotion basics.

Personality Traits / Behavioural Competencies

  • Entrepreneurial and ownership mindset
  • Self-motivated and proactive
  • Results-driven and accountable
  • Creative problem-solver
  • Adaptable and resilient under change
  • Strategic and analytical thinker
  • Effective communicator and team collaborator
  • Positive and influential attitude
  • Quick learner with growth mindset
  • Ethical, transparent, and dependable
  • Organized and disciplined in execution
  • Innovative and open to new ideas
  • Purpose-driven with long-term vision

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