Digital Marketing Specialist

2 weeks ago

Remote, India Synapse Circle Full time ₹ 3,60,000 - ₹ 6,00,000 per year

Role Overview

We're looking for a creative, analytical, and proactive Digital Marketer to drive awareness, engagement, and conversions across our community, webinars, and online courses. You'll work closely with the content and product teams to bring our mission — "Consistency can outperform talent" — to life across digital platforms.

Key Responsibilities

1. Campaign Management

  • Plan, execute, and optimize digital marketing campaigns on Meta (Instagram/Facebook), Google Ads, and YouTube.
  • Run retargeting and lookalike campaigns based on community data.

2. Content & Social Media Marketing

  • Work with the creative team to plan and post engaging Instagram Reels, YouTube Shorts, and email campaigns.
  • Manage weekly content calendar aligned with ongoing campaigns (e.g., webinar series, sprint challenges).
  • Engage with the doctor community in comments, DMs, and discussion threads.

3. Analytics & Performance Tracking

  • Use tools like Google Analytics, Meta Ads Manager, and UTM tracking to measure performance.
  • Prepare weekly reports on ad performance, email CTRs, sign-ups, and ROI.
  • Suggest data-backed improvements to landing pages and content strategy.

4. SEO & Growth

  • Conduct keyword research for medical education, NEET PG, and doctor learning content.
  • Collaborate on blog SEO, backlink building, and on-page optimization.
  • Experiment with new growth channels WhatsApp, Telegram, or affiliate partnerships.

Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 1–3 years of experience in digital marketing (preferably in EdTech or healthcare).
  • Strong grasp of Facebook/Instagram Ads, Google Ads, and basic SEO.
  • Comfortable working with Canva, Google Sheets, and basic analytics dashboards.

Soft Skills

  • Self-starter who loves experimenting with new ideas.
  • Excellent communication and copywriting skills.
  • Strong analytical thinking — able to turn data into insights.
  • Passion for education, healthcare, or community-driven growth.

What You'll Get

  • Opportunity to shape the marketing strategy of one of India's most promising doctor learning startups.
  • Work directly with founders (doctors + product team) and gain exposure to full-funnel EdTech marketing.
  • Performance bonuses based on lead generation and conversions.
  • Flexible working hours and creative autonomy.

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Work from home

Work Location: Remote

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