Head of Marketing

2 days ago

Ahmedabad East Africa, India Dhruv Corporate Full time ₹ 60,000 - ₹ 1,80,000 per year

Position: Head of Marketing

Location: East Africa

Salary: LPA (Negotiable)

Key Responsibilities

Strategic & Operational Leadership

  • Lead the development and execution of comprehensive marketing strategies to drive brand growth and product/service adoption.
  • Monitor and optimize marketing performance and ROI across all campaigns.
  • Lead market research, trend analysis, and competitive benchmarking to inform strategy.

Marketing & Brand Management

  • Manage and enhance the companys brand image through creative and data-driven marketing initiatives.
  • Oversee the creation of high-impact content, campaigns, and marketing communications across digital, social, and traditional platforms.
  • Ensure that all marketing activities align with corporate identity and compliance guidelines.

Collaboration & Agency Management

  • Collaborate with senior leadership and cross-functional teams to align marketing strategies with business goals.
  • Manage external creative agencies, PR firms, and media partners to ensure campaign quality and effectiveness.
  • Build and retain a high-performing internal marketing team.

Performance & Reporting

  • Drive regular reporting of marketing KPIs, campaign outcomes, and market trends to management.
  • Strategize and execute lead generation activities in collaboration with the sales team.
  • Plan and manage the annual marketing budget, ensuring cost-effective resource allocation.

Qualifications & Skills Required

  • Bachelors or Masters degree in Marketing, Business Administration, or related field.
  • Minimum of 5 years of leadership experience in marketing with a strong portfolio of successful campaigns.
  • Proven expertise in brand building, strategic marketing, and digital marketing.
  • Strong leadership, communication, and interpersonal skills.
  • Analytical thinker with a passion for innovation, problem-solving, and data-driven decisions.
  • Experience in B2B and B2C marketing across diverse industries is preferred.
  • Knowledge of African markets is an added advantage.

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