Performance Marketing Executive

1 day ago

Nagpur, Maharashtra, India SG Oasis Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Position Overview:

The Performance Marketing Executive will be responsible for executing and optimizing digital

marketing campaigns across various platforms to drive brand visibility, customer engagement,

and conversions. The role will support retail marketing initiatives including new store launches,

product promotions, and offer-driven campaigns while ensuring alignment with brand guidelines

and business goals.

Key Responsibilities:

  1. Campaign Planning & Execution

  2. Plan, launch, and manage performance campaigns across Google (Search, Display, YouTube), Meta (Facebook & Instagram), and other relevant digital platforms.

  3. Ensure timely execution of marketing activities for new store launches (NSO), seasonal promotions, and new product releases.

  4. Coordinate with vendors and internal stakeholders to ensure campaign timelines and deliverables are met.

  5. ROI & Budget Management

  6. Monitor daily spends and optimize campaigns to achieve the best possible ROAS (Return on Ad Spend).

  7. Track key metrics including CPC, CTR, CPA, CPL, and conversion rates.

  8. Ensure adherence to approved budgets and prevent overspends.

  9. Reporting & Analytics

  10. Track and report campaign performance through Google Analytics, Meta Ads Manager, and other tools.

  11. Generate weekly and monthly reports highlighting campaign performance, insights, and areas of improvement.

  12. Share actionable recommendations with the marketing manager for continuous optimization.

  13. Creative & Copy Coordination

  14. Coordinate with the design and content teams to develop engaging ad creatives and copies aligned with campaign goals.

  15. Ensure all marketing communications reflect brand consistency and maintain the premium positioning of the brand.

  16. Conversion Rate Optimization (CRO)

  17. Support website and landing page teams with insights to enhance user experience and conversion rates.

  18. Conduct A/B testing for ad creatives, messages, and CTAs to identify top-performing variations.

  19. Retargeting & Audience Management

  20. Manage retargeting campaigns to re-engage potential customers and drive conversions.

  21. Assist in building custom and lookalike audiences for improved targeting effectiveness.

  22. Vendor & Stakeholder Management

  23. Coordinate with digital marketing agencies, ad partners, and other vendors for campaign planning and execution.

  24. Work closely with sales, retail operations, and product teams to align marketing campaigns with business objectives.

  25. Ensure smooth communication and timely updates to all stakeholders.

  26. Compliance & Data Privacy

  27. Ensure that all digital marketing activities comply with company policies and relevant data protection and advertising guidelines.

Contact Details:-

Shreya

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