Brand Manager – Athleisure

13 hours ago

Noida, Uttar Pradesh, India BRB Digital IT Services Pvt Ltd Full time ₹ 72,00,000 - ₹ 96,00,000 per year

About Us

We are a new-age, D2C athleisure start-up crafting high-quality, seamless performance wear using cutting-edge circular knitting technology. Our mission is to disrupt the Indian apparel space with innovative, affordable, and premium-fit essentials designed for today's multi-tasking, style-conscious consumers.

Backed by a strong in-house manufacturing capability, and a test-first mindset, we're building a digitally native, lean, and brand-first consumer business. Now, we're looking for a Brand Manager who can help us find Product-Market Fit (PMF) and scale from 0 to 1—and beyond.

Key Responsibilities

1. Brand Strategy & Positioning

  • Define and evolve the brand identity, tone of voice, and visual guidelines across channels
  • Craft a compelling brand story aligned with our target consumers (urban, 18–35, comfort-first, aspirational)
  • Work closely with the founder to translate business goals into consumer-first brand strategy

2. Launch & Growth Planning

  • Drive end-to-end product launch strategies(from naming and packaging to GTM)
  • Work with design and e-com teams to ensure SKU-level storytelling is platform-optimized (e.g., Meesho, Flipkart, own D2C site)
  • Collaborate with Marketing Manager / performance teams to craft campaigns that convert

3. Content & Creatives

  • Own the content calendar and work with content creators, stylists, and designers
  • Write or supervise product descriptions, email copy, ad copy, etc., across marketplaces and channels
  • Lead shoot planning (models vs. mannequin vs. flat lays),care labels, pack shots, and size charts with high visual fidelity

4. Consumer Insights

  • Lead consumer research (formal/informal), social listening, and competitor tracking
  • Bring actionable feedback to design, operations, and founder regularly
  • Identify micro-influencer trends, UGC angles, and community growth opportunities

5. Brand Health & Metrics

  • Define KPIs like NPS, brand recall, retention, etc.
  • Track brand mentions, reviews, and unboxing feedback
  • Iterate brand experience based on analytics and consumer behaviour

Required Qualifications:-

  • 5–7 years of experience in D2C, fashion, lifestyle, or FMCG brands (early-stage brand building experience is a BIG plus)
  • Strong sense of design, aesthetics, and consumer psychology
  • Can write compelling copy and brief visual teams clearly
  • Knows how Flipkart/Meesho/Amazon/D2C listings work
  • Extremely execution-focused, hands-on, and not afraid to iterate quickly
  • Passionate about athleisure, apparel, and building from scratch with ownership
  • Bonus: Experience working with freelancers, agencies, or marketplaces

Job Types: Full-time, Permanent

Pay: ₹70, ₹90,000.00 per month

Application Question(s):

  • Please mention your Current Salary package.
  • Are you comfortable for the location, Noida Sector 62?

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