Performance Marketing Manager
19 hours ago
Driven and analytical Performance Marketing Manager with 1 year of hands-on experience in managing paid campaigns across Google, Meta, and other digital channels. Skilled in optimizing campaign performance, improving ROI, and driving measurable growth through data-driven strategies.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
- Conduct keyword research, audience targeting, and competitive analysis to improve campaign effectiveness.
- Monitor daily campaign performance and make data-driven adjustments to maximize ROAS, CTR, and conversions.
- Manage budgets and pacing to ensure efficient spend allocation across channels.
- Collaborate with design and content teams to develop high-converting ad creatives and landing pages.
- Perform A/B tests on creatives, audiences, and bidding strategies.
- Track and analyze performance metrics using tools like Google Analytics, GA4, Meta Ads Manager, and Google Tag Manager.
- Prepare detailed performance reports and present insights to management or clients.
- Stay updated on the latest trends and best practices in digital advertising and paid media.
- Assist in scaling campaigns and exploring new paid growth channels (YouTube, LinkedIn Ads, TikTok Ads, etc.).
Job Type: Full-time
Pay: ₹20, ₹25,000.00 per month
Ability to commute/relocate:
- Kozhikode, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Meta ads,Google ads: 1 year (Required)
Work Location: In person
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