CRM -Coordinator
1 day ago
Job Description:
Position: CRM Executive
Department: Sales & Marketing / Customer Experience
Industry: Paint Manufacturing
Location: Faridabad, Haryana (or relevant location)
Key Responsibilities
1. Customer Engagement & Retention
Build and maintain strong relationships with existing clients, distributors, and dealers.
Serve as the key point of contact for high-value customers and handle escalations.
Follow up on customer satisfaction post-delivery or service.
Operate CRM platforms like Salesforce, Zoho CRM, SAP CRM, etc., tailored to the company's size and budget.
Maintain up-to-date and accurate records of customer interactions, orders, and feedback.
Analyze customer data to identify trends and suggest improvements.
Coordinate with the production and logistics teams to ensure timely delivery of paint products.
Track orders, dispatches, and returns in coordination with SAP/ERP teams.
Provide customers with regular updates on their order status.
Record and resolve customer complaints regarding paint performance, delivery, packaging, etc.
Initiate root-cause analysis for recurring issues and propose corrective actions.
Design and execute campaigns to improve dealer engagement and loyalty.
Offer schemes, promotions, or incentives based on customer behavior and buying patterns.
Generate weekly/monthly CRM reports: churn analysis, sales funnels, NPS, etc.
Provide insights to the marketing and product teams for improvement.
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