CRM -Coordinator

1 day ago


Faridabad, Haryana, India Right Advisors Full time ₹ 5,00,000 - ₹ 15,00,000 per year


Job Description:
Position: CRM Executive 
Department: Sales & Marketing / Customer Experience
Industry: Paint Manufacturing
Location: Faridabad, Haryana (or relevant location)
 
Key Responsibilities
1. Customer Engagement & Retention
  • Build and maintain strong relationships with existing clients, distributors, and dealers.

  • Serve as the key point of contact for high-value customers and handle escalations.

  • Follow up on customer satisfaction post-delivery or service.

2. CRM Software & Data Management
  • Operate CRM platforms like Salesforce, Zoho CRM, SAP CRM, etc., tailored to the company's size and budget.

  • Maintain up-to-date and accurate records of customer interactions, orders, and feedback.

  • Analyze customer data to identify trends and suggest improvements.

3. Order Management & Coordination
  • Coordinate with the production and logistics teams to ensure timely delivery of paint products.

  • Track orders, dispatches, and returns in coordination with SAP/ERP teams.

  • Provide customers with regular updates on their order status.

4. Feedback & Complaint Resolution
  • Record and resolve customer complaints regarding paint performance, delivery, packaging, etc.

  • Initiate root-cause analysis for recurring issues and propose corrective actions.

5. Campaigns & Loyalty Programs
  • Design and execute campaigns to improve dealer engagement and loyalty.

  • Offer schemes, promotions, or incentives based on customer behavior and buying patterns.

6. Reporting & Insights
  • Generate weekly/monthly CRM reports: churn analysis, sales funnels, NPS, etc.

  • Provide insights to the marketing and product teams for improvement.



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