Full-Stack Digital Marketing Manager-B2B SaaS Hospitality Tech

Job Title: Full-Stack Digital Marketing Manager (B2B SaaS Hospitality Tech)

Location: Delhi 5 days work from office, with 2 flexible Saturdays (work from home)

Experience: 4+ years

Reports to: Sr. Marketing Manager

What Were Looking For

We're hiring a hands-on digital marketer who can strategies and execute across the full funnel — from acquisition to post-subscription engagement. This role blends paid marketing, SEO (including technical SEO), email marketing, branding, and light design work. You'll collaborate closely with tech, sales, writers, and designers — but you'll be the one driving performance and results end to end.

This is an individual contributor role, ideal for someone from a B2B SaaS background (hospitality tech is a plus), who enjoys working independently, building from scratch, and thrives in high-growth environments targeting global audiences.

Key Responsibilities

• Performance Marketing (Google + Meta)

Plan and execute growth-focused paid campaigns across Google and Meta

Track and optimise campaigns for lower CAC and higher ROAS

Own budgets, A/B testing, reporting, and audience targeting

• SEO (On-page + Technical + Backlinks)

Conduct technical SEO audits and coordinate resolutions with the tech team

Lead keyword research and on-page optimisation across key landing pages and product-focused content

Create organic traffic assets including blogs, lead magnets, gated resources, and other lead-gen formats

Build and execute backlink strategies to improve domain authority and search rankings

Collaborate with writers to deliver content that drives both traffic and conversions

• Email Marketing

Manage campaigns for cold nurture, re-engagement, and post-subscription journeys

Track key metrics (open rates, CTRs, conversions) and iterate on performance

Drive segmentation, automation, and journey mapping

• Branding & Creative Coordination

Work with internal designers to deliver creatives for campaigns and ads

Create detailed briefs for content writers based on product understanding and intent

Use Canva or similar tools for basic creative tasks as needed

• Analytics & Reporting

Analyse performance across all channels using Google Analytics, Search console, CRM, Excel, and platform dashboards

Build clear performance reports and marketing decks for management

• Cross-Team Collaboration

Coordinate with tech, sales, content writers, and designers to ensure alignment

Manage end-to-end execution from idea to deployment

What You'll Need

• 3+ years of hands-on digital marketing experience (acquisition + retention)
• Proven execution in Google Ads, Meta Ads, SEO (including technical), and email marketing
• B2B SaaS experience is a must; hospitality or prop-tech exposure is a strong plus
• Excellent communication and writing skills for global audiences
• Proficiency in Excel for data analysis and PowerPoint for performance reporting
• Working knowledge of Canva or similar tools
• Highly self-motivated, with strong attention to detail and a builder mindset

Bonus Points For

• Familiarity with CRM or marketing automation tools (e.g. HubSpot, Mailchimp)
• Experience building or optimising landing pages
• Understanding of two-sided marketplace dynamics

Team

Tech/Marketing: We have an expert team comprises of IITians,IIMs and DTU Grads.

Biz Dev : GM of sales with experience leading sales teams of 50m USD.

Other : In addition, we have 140 highly motivated staff spread across several offices in few countries and metros of India.

Advisors/Board

• Leading UK VC Fund manager

• Google MD and head of International competition law

• Ex CEO of USD billion dollar plus bank

• Former CMO, India's leading e Com business