Strategy Head – Digital Marketing

Job Description:

The Strategy Head – Digital Marketing will be responsible for defining and driving the company's end-to-end digital marketing vision and strategy. This is a high-impact leadership role reporting to the Chief Business Officer (CBO), with direct accountability for performance marketing, digital brand building, and revenue-driven digital initiatives. The incumbent will be expected to combine analytical rigor, strategic foresight, and leadership excellence to drive measurable business outcomes. At any given time, this role will manage and optimize a digital marketing budget of ₹30–40 Cr annually, ensuring maximum ROI, efficiency, and growth impact.

Reports to: Chief Business Officer (CBO)

Key Responsibilities

Strategic Digital Leadership:

• Define the long-term digital marketing roadmap, aligning with company's growth and revenue goals.
• Position Comapnyas a digitally dominant PropTech leader across India and GCC markets.
• Blend performance marketing with digital brand-building to create sustainable growth momentum.
• Provide regular strategy updates, insights, and recommendations to the CBO and leadership team.

Performance Marketing & Budget Management:

• Own and manage the ₹30–40 Cr annual digital budget with complete accountability for ROI.
• Drive performance campaigns across Google, Meta, programmatic, affiliates, SEO/SEM, and automation tools.
• Build strong attribution models to track and optimize CAC, CPL, conversion rates, and funnel performance.
• Conduct quarterly budget planning, forecasting, and efficiency reviews with business leadership.

Data-Driven Growth & Analytics:

• Establish a robust analytics and reporting framework to measure campaign success.
• Translate marketing data into business insights for board-level reporting.
• Apply advanced AI, automation, and predictive modeling to optimize campaign effectiveness.
• Continuously monitor competitive benchmarks and adapt strategy to maintain a market leadership edge.

Digital Innovation & Transformation:

• Drive adoption of MarTech tools, AI-driven campaigns, and marketing automation.
• Explore emerging channels, consumer platforms, and partnerships for innovative digital outreach.
• Ensure PropertyPistol sets industry benchmarks in digital-first engagement and performance marketing.

Leadership & Cross-Functional Collaboration:

• Build and lead a specialist digital team across performance, content, analytics, and brand.
• Collaborate with Sales, Product, and Strategy teams to ensure digital efforts directly drive business outcomes.
• Manage external agencies, media partners, and vendor relationships with strict ROI focus.
• Mentor and coach team members to develop next-generation digital leaders within the organization.

Key Requirements:

• 12–15 years of proven leadership in digital marketing, performance marketing, and digital growth strategy.
• Strong analytical and financial acumen with experience in managing ₹30–40 Cr+ annual budgets.
• Track record of scaling digital campaigns with measurable ROI. 
• Expertise in Google Ads, Meta, SEO/SEM, programmatic buying, affiliate marketing, and automation platforms.
• Strong leadership experience in managing large teams and multiple stakeholders.
• Exposure to high-growth industries such as proptech, e-commerce, BFSI, travel, or consumer tech preferred.
• An MBA/PGDM in marketing, digital, or strategy from a reputable institution is desirable.

Why Join Us?

As the Strategy Head – Digital Marketing, you will:

• Lead the digital growth charter of one of India's fastest-growing PropTech companies.
• Manage and optimize a multi-crore budget with full ownership of ROI and efficiency.
• Work directly with the CBO and top leadership, shaping the company's future growth story.
• Build and mentor a world-class digital marketing team that sets new industry benchmarks.
• Drive digital innovation at scale across India and GCC markets.