Sales & Marketing Executive
4 days ago
Client Acquisition and Relationship Management
Lead Generation: Identifying potential clients through networking, cold calling, online platforms, and referrals.
- Client Meetings: Conducting initial consultations to understand the client's needs, preferences, and budget for interior design projects.
- Proposal Development: Collaborating with the design team to develop customized proposals, pricing, and presentations for clients.
- Negotiations: Handling pricing discussions, terms, and contracts with clients to finalize deals.
- Follow-ups: Regularly following up with potential clients to convert leads into actual projects.
Maintaining Relationships: Ensuring customer satisfaction through consistent communication and after-sales support.
Sales Strategy Development
Sales Targeting: Working with the management to set and achieve sales targets for the company.
- Market Research: Conducting market research to understand industry trends, competitors, and new opportunities in the interior design space.
- Sales Planning: Developing sales strategies and plans to maximize revenue and market share.
Customer Segmentation: Identifying and targeting key customer segments for high-end or specialized interior design projects.
Marketing Strategy and Brand Building
Brand Promotion: Creating marketing campaigns that promote the company's brand, services, and portfolio.
- Content Creation: Collaborating with content creators or designers to develop promotional materials (e.g., brochures, social media posts, blog posts, videos) that highlight recent projects or services.
- Digital Marketing: Managing online marketing campaigns across platforms like Google Ads, social media (Instagram, Facebook, Pinterest), and email marketing.
- Website Management: Ensuring the company's website is updated with the latest portfolio, testimonials, and services to attract potential clients.
- Event Management: Organizing and attending industry events, trade shows, or exhibitions to network and promote the brand.
Public Relations: Building relationships with influencers, architects, and industry partners to increase visibility.
Collaborating with the Design Team
Aligning Sales with Design Goals: Ensuring that the sales objectives align with the creative capabilities and project timelines of the design team.
- Project Handover: Ensuring smooth transition and communication between the sales team and design team once a project is finalized.
Client Feedback to Designers: Communicating client feedback or changes in design requirements to the interior designers.
Budgeting and Cost Management
Cost Estimation: Collaborating with the design and finance team to prepare accurate cost estimates for clients.
Profit Margin Analysis: Ensuring that the sales and pricing strategies meet the company's profit margins and business goals.
Market Analysis and Competitor Tracking
Competitor Research: Monitoring competitors' activities, new trends, and market pricing strategies.
Trend Forecasting: Keeping up with interior design trends, customer preferences, and technological advancements in the industry.
Reporting and Performance Tracking
Sales Reports: Regularly preparing and presenting sales reports to management, analyzing conversion rates, and identifying areas for improvement.
- Marketing Analytics: Tracking the performance of marketing campaigns and digital strategies, using tools like Google Analytics or CRM systems to measure ROI.
- Client Feedback Analysis: Gathering and analyzing client feedback to improve the company's services and customer experience.
Skills Required:
- Strong communication and negotiation skills.
- Knowledge of interior design trends and materials.
- Proficiency in digital marketing and social media.
- Understanding of sales cycles and CRM systems.
- Creative thinking for marketing campaigns.
Job Types: Full-time, Permanent
Pay: From ₹16,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement
- Paid time off
Education:
- Bachelor's (Preferred)
Experience:
- Lead generation: 1 year (Preferred)
- total work: 2 years (Required)
- Marketing: 2 years (Required)
Language:
- English (Required)
Willingness to travel:
- 100% (Preferred)
Work Location: In person
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