Freelance Performance Marketing Consultant

5 days ago

Bengaluru, Karnataka, India Flexing It® Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Our Client , is a leading manufactures of fashion accessories such as jewellery , watches and eye wear and is looking to engage with an Independent Performance Marketing Consultant.

The key responsibilities:

  • Paid Media Strategy & Execution:

  • Lead the paid marketing strategy across Google (Search, Shopping, PMax, YouTube), Meta (ASC, DPA, Retargeting), Programmatic, and Quick Commerce.

  • Manage campaign structure, targeting, bidding, and optimization to deliver ROAS targets and Build channel-specific playbooks (Search, Shopping, PMax, Social, Display) for scale.

  • Ensure clear funnel strategies:

  • Awareness, Consideration, Retargeting, and Conversion. Performance & Growth.

  • Drive efficient acquisition at scale through advanced targeting, segmentation, and lookalike modeling.
  • Manage budgets across brands to maximize ROI.
  • Implement frameworks such as Spend Smart Curve (marginal utility of media spends) to decide budget allocation.

  • Monitor and report on daily/weekly performance across ROAS, CPC, CTR, CPM, AOV, CVR, and Revenue.

  • Innovation & Experimentation:

  • Run structured A/B tests across creatives, landing pages, and bidding strategies. and Leverage AI-driven campaign management (Google PMax signals, Meta ASC) and automation.

  • Explore new channels: Video Commerce, Social Commerce, and Affiliate expansion and Test advanced query sculpting, campaign prioritization, and creative refresh strategies.

  • Data, Insights & Analytics:

  • Partner with Analytics & Personalization team to link media spends with business outcomes.

  • Develop advanced dashboards for visibility of ROAS, funnel drop-offs, and attribution.
  • Use incrementality testing, MMM (Marketing Mix Modeling), and attribution models to validate impact.

  • Drive structured reporting to leadership (weekly/monthly).

  • Agency & Stakeholder Management:

  • Manage external agency (Mindshare) and ensure faster execution, sharper optimization, and accountability.

  • Collaborate with Content, Creative, CRM, and Brand teams to align campaigns with launches and storytelling.

  • Work with Affiliate Manager to scale affiliate revenue and maintain compliance (fraud prevention, pixel hijacking checks).

  • Brand + Performance Tie-In:

  • Ensure paid media not only drives sales but also strengthens digital brand metrics (awareness, engagement, share of voice).

  • Partner with Brand & Creative teams to translate brand campaigns into performance-led media outcomes.
  • Create case studies and success stories to showcase impact.

Skills Required

  • MBA/Equivalent with 4–7 years' experience in Paid Media/Performance Marketing (D2C/eCommerce preferred).
  • Deep expertise in Google Ads, Meta Ads, and Affiliate Networks.
  • Experience in agency management and multi-brand handling.
  • Strong analytical skills (Excel, attribution modeling, funnel analysis).
  • Familiarity with mar-tech (GA4, Adobe, Salesforce CDP, Looker Studio, Appsflyer, etc.).
  • Ability to balance short-term performance with long-term brand building.

Success Metrics:

  • ROAS improvement across channels.
  • Lower CAC with improved LTV.
  • Growth in overall paid contribution to revenue.
  • Higher CTR, CVR, and AOV from optimized funnel campaigns.
  • Improved brand digital metrics (share of search, engagement, awareness).

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