PPC Executive Google-Meta
1 day ago
Tasks
- Create and optimize PPC campaigns across platforms, including Google Ads (UAC, Search, Demand Gen, YouTube), Meta, TikTok, and ASA, with a strong focus on key performance metrics.
- Analyze and interpret campaign data to assess performance and drive data-informed decisions.
- Identify trends and KPI's across iOS, Android, and Web platforms to continually improve campaign effectiveness.
- Deliver clear, actionable performance reports tailored for stakeholders, highlighting impact and optimization opportunities.
- Work closely with cross-functional teams to align campaign strategies with broader marketing and business goals.
Requirements
- Minimum of 2 years of proven experience in a Senior PPC Specialist role.
- Proven track record of managing and optimizing PPC campaigns across both web and mobile platforms (iOS & Android).
- Solid understanding of key performance metrics (CPA, ROI, CR, ROAS, LTV).
- Hands-on experience with Google Ads (UAC, Search, Demand Gen, YouTube).
- Strong analytical skills with the ability to interpret data and deliver actionable insights; experience working with Appsflyer and Firebase (GA4).
- Experience with A/B testing and conversion rate optimization.
Nice to have
- Experience with Meta, Tiktok, LinkedIn.
Job Types: Full-time, Permanent
Pay: ₹12, ₹37,748.20 per month
Work Location: In person
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